Good Service Strategies Affect Competitive Advantage
The purpose of this study is to determine the effect of service on competitive advantage. The unit of analysis in this study is the manager of a manufacturing industry company in South Sumatra. The results showed that a good level of service would create a competitive advantage that had the charact...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2019-10-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/8853 |
| _version_ | 1828029477964218368 |
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| author | Desfitrina Desfitrina Zulfadhli Zulfadhli Widarti Widarti |
| author_facet | Desfitrina Desfitrina Zulfadhli Zulfadhli Widarti Widarti |
| author_sort | Desfitrina Desfitrina |
| collection | DOAJ |
| description |
The purpose of this study is to determine the effect of service on competitive advantage. The unit of analysis in this study is the manager of a manufacturing industry company in South Sumatra. The results showed that a good level of service would create a competitive advantage that had the characteristics possessed by managers to produce a production advantage over similar companies. Furthermore it was found that the effect of service on competitive advantage companies must understand how to manage the various resources they have. An important key to winning competition lies in the company's ability to create competitive advantage. Competitive advantage can come from various company activities such as in designing, producing, marketing, delivering, and supporting its products. Each of these activities must be directed to support a relatively low cost position with good quality on the basis of creating differentiation.
Keywords: Service Strategy, manufacturing, Competitive Advantage
JEL Classifications: L6, O14
DOI: https://doi.org/10.32479/irmm.8853
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| first_indexed | 2024-04-10T14:11:41Z |
| format | Article |
| id | doaj.art-091c056888cd4b52b02cb72bfe8da0ee |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T14:11:41Z |
| publishDate | 2019-10-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-091c056888cd4b52b02cb72bfe8da0ee2023-02-15T16:09:42ZengEconJournalsInternational Review of Management and Marketing2146-44052019-10-0196Good Service Strategies Affect Competitive AdvantageDesfitrina DesfitrinaZulfadhli ZulfadhliWidarti Widarti The purpose of this study is to determine the effect of service on competitive advantage. The unit of analysis in this study is the manager of a manufacturing industry company in South Sumatra. The results showed that a good level of service would create a competitive advantage that had the characteristics possessed by managers to produce a production advantage over similar companies. Furthermore it was found that the effect of service on competitive advantage companies must understand how to manage the various resources they have. An important key to winning competition lies in the company's ability to create competitive advantage. Competitive advantage can come from various company activities such as in designing, producing, marketing, delivering, and supporting its products. Each of these activities must be directed to support a relatively low cost position with good quality on the basis of creating differentiation. Keywords: Service Strategy, manufacturing, Competitive Advantage JEL Classifications: L6, O14 DOI: https://doi.org/10.32479/irmm.8853 https://econjournals.com/index.php/irmm/article/view/8853 |
| spellingShingle | Desfitrina Desfitrina Zulfadhli Zulfadhli Widarti Widarti Good Service Strategies Affect Competitive Advantage International Review of Management and Marketing |
| title | Good Service Strategies Affect Competitive Advantage |
| title_full | Good Service Strategies Affect Competitive Advantage |
| title_fullStr | Good Service Strategies Affect Competitive Advantage |
| title_full_unstemmed | Good Service Strategies Affect Competitive Advantage |
| title_short | Good Service Strategies Affect Competitive Advantage |
| title_sort | good service strategies affect competitive advantage |
| url | https://econjournals.com/index.php/irmm/article/view/8853 |
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