On-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content Analysis
China is experiencing severe population aging. Given that milks targeting older adults are one of the most popular foods designed for Chinese older adults (COA), this study investigated on-the-pack (OTP) voluntary well-being messaging (VWM, ways of communicating a product’s broad well-being benefits...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-07-01
|
| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/11/15/2212 |
| _version_ | 1827602745679413248 |
|---|---|
| author | Ao Chen Saleh Moradi Joanne Hort |
| author_facet | Ao Chen Saleh Moradi Joanne Hort |
| author_sort | Ao Chen |
| collection | DOAJ |
| description | China is experiencing severe population aging. Given that milks targeting older adults are one of the most popular foods designed for Chinese older adults (COA), this study investigated on-the-pack (OTP) voluntary well-being messaging (VWM, ways of communicating a product’s broad well-being benefits through information on food content or statements linked to favourable components, functions, or well-being outcomes) for milk targeting COA. Over 200 products identified from two sources (JD.com and Mintel’s global new products database), were analysed for type, content, and VWM frequency for different brand origins and milk sources of various animal species, nutrition claim regulation compliance and alignment with nutrition facts. The results suggested: (1) different brand origins (domestic vs. international) and milk source (cow vs. goat) highlighted different well-being aspects of products, (2) three products failed to comply with government regulations made for nutrition labelling of pre-packed foods (GB 28050-2011), but (3) excepting fat, all ‘contains’ claims and most ‘high’ claims did not reflect significantly greater levels of nutrients, compared to products with no claims. The findings create a comprehensive picture of OTP VWM for milks targeting older adults in China, providing useful information for consumer, domestic, and international dairy industries, and policymakers. |
| first_indexed | 2024-03-09T05:24:54Z |
| format | Article |
| id | doaj.art-091d6ddd7ad54da9a4b7ee150a99e3bf |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-09T05:24:54Z |
| publishDate | 2022-07-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-091d6ddd7ad54da9a4b7ee150a99e3bf2023-12-03T12:37:05ZengMDPI AGFoods2304-81582022-07-011115221210.3390/foods11152212On-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content AnalysisAo Chen0Saleh Moradi1Joanne Hort2Food Experience and Sensory Testing (Feast) Lab, Massey University, Palmerston North 4442, New ZealandFood Experience and Sensory Testing (Feast) Lab, Massey University, Palmerston North 4442, New ZealandFood Experience and Sensory Testing (Feast) Lab, Massey University, Palmerston North 4442, New ZealandChina is experiencing severe population aging. Given that milks targeting older adults are one of the most popular foods designed for Chinese older adults (COA), this study investigated on-the-pack (OTP) voluntary well-being messaging (VWM, ways of communicating a product’s broad well-being benefits through information on food content or statements linked to favourable components, functions, or well-being outcomes) for milk targeting COA. Over 200 products identified from two sources (JD.com and Mintel’s global new products database), were analysed for type, content, and VWM frequency for different brand origins and milk sources of various animal species, nutrition claim regulation compliance and alignment with nutrition facts. The results suggested: (1) different brand origins (domestic vs. international) and milk source (cow vs. goat) highlighted different well-being aspects of products, (2) three products failed to comply with government regulations made for nutrition labelling of pre-packed foods (GB 28050-2011), but (3) excepting fat, all ‘contains’ claims and most ‘high’ claims did not reflect significantly greater levels of nutrients, compared to products with no claims. The findings create a comprehensive picture of OTP VWM for milks targeting older adults in China, providing useful information for consumer, domestic, and international dairy industries, and policymakers.https://www.mdpi.com/2304-8158/11/15/2212dairyChinawell-being messageconsumer insightsfood safety national standards |
| spellingShingle | Ao Chen Saleh Moradi Joanne Hort On-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content Analysis Foods dairy China well-being message consumer insights food safety national standards |
| title | On-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content Analysis |
| title_full | On-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content Analysis |
| title_fullStr | On-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content Analysis |
| title_full_unstemmed | On-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content Analysis |
| title_short | On-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content Analysis |
| title_sort | on the pack voluntary well being messaging for milks targeting chinese older adults a content analysis |
| topic | dairy China well-being message consumer insights food safety national standards |
| url | https://www.mdpi.com/2304-8158/11/15/2212 |
| work_keys_str_mv | AT aochen onthepackvoluntarywellbeingmessagingformilkstargetingchineseolderadultsacontentanalysis AT salehmoradi onthepackvoluntarywellbeingmessagingformilkstargetingchineseolderadultsacontentanalysis AT joannehort onthepackvoluntarywellbeingmessagingformilkstargetingchineseolderadultsacontentanalysis |