Customer centric strategies for value creation: academic experimentation
The exigency to assure the maximum of efficacy and efficiency of the educational processes is an important challenge to the social and economic development. The use of customer centric strategies is a crucial opportunity to the monitoring and the continuous development of the performance amelioratio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Italian e-Learning Association
2014-05-01
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| Series: | Je-LKS: Journal of E-Learning and Knowledge Society |
| Subjects: | |
| Online Access: | https://www.je-lks.org/ojs/index.php/Je-LKS_EN/article/view/922 |
| _version_ | 1818470484220575744 |
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| author | Michele Scalera Antonella Serra |
| author_facet | Michele Scalera Antonella Serra |
| author_sort | Michele Scalera |
| collection | DOAJ |
| description | The exigency to assure the maximum of efficacy and efficiency of the educational processes is an important challenge to the social and economic development. The use of customer centric strategies is a crucial opportunity to the monitoring and the continuous development of the performance amelioration.
This paper presents a new customer intelligence system that offers an indispensable support to improve the performance of the academic educational system by extracting knowledge from a data warehouse.
In particular, the experimental analysis made on undergraduates of the Faculty of Economics of Bari proves that the CIS allows to detect early the dropout reducing the academic death rate. |
| first_indexed | 2024-04-13T21:38:51Z |
| format | Article |
| id | doaj.art-09236284103c429dbd566cead2345351 |
| institution | Directory Open Access Journal |
| issn | 1826-6223 1971-8829 |
| language | English |
| last_indexed | 2024-04-13T21:38:51Z |
| publishDate | 2014-05-01 |
| publisher | Italian e-Learning Association |
| record_format | Article |
| series | Je-LKS: Journal of E-Learning and Knowledge Society |
| spelling | doaj.art-09236284103c429dbd566cead23453512022-12-22T02:28:51ZengItalian e-Learning AssociationJe-LKS: Journal of E-Learning and Knowledge Society1826-62231971-88292014-05-0110210.20368/1971-8829/922Customer centric strategies for value creation: academic experimentationMichele Scalera0Antonella Serra1Department of Informatics University of BariUniversity of BariThe exigency to assure the maximum of efficacy and efficiency of the educational processes is an important challenge to the social and economic development. The use of customer centric strategies is a crucial opportunity to the monitoring and the continuous development of the performance amelioration. This paper presents a new customer intelligence system that offers an indispensable support to improve the performance of the academic educational system by extracting knowledge from a data warehouse. In particular, the experimental analysis made on undergraduates of the Faculty of Economics of Bari proves that the CIS allows to detect early the dropout reducing the academic death rate.https://www.je-lks.org/ojs/index.php/Je-LKS_EN/article/view/922DataInformationKnowledgeBusiness IntelligenceCustomer IntelligenceDecision Support System. |
| spellingShingle | Michele Scalera Antonella Serra Customer centric strategies for value creation: academic experimentation Je-LKS: Journal of E-Learning and Knowledge Society Data Information Knowledge Business Intelligence Customer Intelligence Decision Support System. |
| title | Customer centric strategies for value creation: academic experimentation |
| title_full | Customer centric strategies for value creation: academic experimentation |
| title_fullStr | Customer centric strategies for value creation: academic experimentation |
| title_full_unstemmed | Customer centric strategies for value creation: academic experimentation |
| title_short | Customer centric strategies for value creation: academic experimentation |
| title_sort | customer centric strategies for value creation academic experimentation |
| topic | Data Information Knowledge Business Intelligence Customer Intelligence Decision Support System. |
| url | https://www.je-lks.org/ojs/index.php/Je-LKS_EN/article/view/922 |
| work_keys_str_mv | AT michelescalera customercentricstrategiesforvaluecreationacademicexperimentation AT antonellaserra customercentricstrategiesforvaluecreationacademicexperimentation |