SME's Development: Is The Role of Women and Entrepreneurial Marketing Important? Case Study of Confection SME's in Jepara Indonesia
Micro, Small, and Medium Enterprises (MSMEs) substantially contribute to the Indonesian economy. The marketing approach using entrepreneurial marketing is an appropriate approach to apply to MSMEs. This study aims to analyze the influence of the role of women and entrepreneurial marketing on the dev...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2023-01-01
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| Series: | Indonesian Journal of Business and Entrepreneurship |
| Online Access: | https://journal.ipb.ac.id/index.php/ijbe/article/view/43724 |