ANALISIS PERILAKU KONSUMEN PRODUK SYNGENTA: KASUS DI KECAMATAN KETAHUN KABUPATEN BENGKULU UTARA
The purposes of this research are to determine the factors related to consumer perception on Syngenta products; to analyse relation between farmer perceptionon Syngenta product and purchasing behavior; and to examine the most product used by consumer.The research is done intentionally to 96 respond...
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| Format: | Article |
| Language: | English |
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BPFP Universitas Bengkulu
2010-09-01
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| Series: | Jurnal Agrisep |
| Subjects: | |
| Online Access: | https://ejournal.unib.ac.id/agrisep/article/view/566 |
| _version_ | 1797679801274728448 |
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| author | Basuki Sigit Priyono Nyayu Neti Arianti Tumbur Masco H. Siahaan |
| author_facet | Basuki Sigit Priyono Nyayu Neti Arianti Tumbur Masco H. Siahaan |
| author_sort | Basuki Sigit Priyono |
| collection | DOAJ |
| description |
The purposes of this research are to determine the factors related to consumer perception on Syngenta products; to analyse relation between farmer perceptionon Syngenta product and purchasing behavior; and to examine the most product used by consumer.The research is done intentionally to 96 respondents. Two method analyses use in this study, i.e., a descriptive analysis and Rank Kendall correlation (t). The study finds that family income and farmer views significantly correlate to the consumer perception on Syngenta products, whereas the farm area and farmer experience are not. This study also concludes that consumer perception Syngenta product is not related tothe purchasing behavior. According to respondents,they often use herbicide of gramoxone.
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| first_indexed | 2024-03-11T23:20:10Z |
| format | Article |
| id | doaj.art-09336f845f094dadb82c90ac0c06469e |
| institution | Directory Open Access Journal |
| issn | 1412-8837 2579-9959 |
| language | English |
| last_indexed | 2024-03-11T23:20:10Z |
| publishDate | 2010-09-01 |
| publisher | BPFP Universitas Bengkulu |
| record_format | Article |
| series | Jurnal Agrisep |
| spelling | doaj.art-09336f845f094dadb82c90ac0c06469e2023-09-20T13:32:34ZengBPFP Universitas BengkuluJurnal Agrisep1412-88372579-99592010-09-019210.31186/jagrisep.9.2.120-129ANALISIS PERILAKU KONSUMEN PRODUK SYNGENTA: KASUS DI KECAMATAN KETAHUN KABUPATEN BENGKULU UTARABasuki Sigit Priyono0Nyayu Neti Arianti1Tumbur Masco H. Siahaan2Program Studi Agribisnis, Fakultas Pertanian, Universitas BengkuluProgram Studi Agribisnis, Fakultas Pertanian, Universitas BengkuluProgram Studi Agribisnis, Fakultas Pertanian, Universitas Bengkulu The purposes of this research are to determine the factors related to consumer perception on Syngenta products; to analyse relation between farmer perceptionon Syngenta product and purchasing behavior; and to examine the most product used by consumer.The research is done intentionally to 96 respondents. Two method analyses use in this study, i.e., a descriptive analysis and Rank Kendall correlation (t). The study finds that family income and farmer views significantly correlate to the consumer perception on Syngenta products, whereas the farm area and farmer experience are not. This study also concludes that consumer perception Syngenta product is not related tothe purchasing behavior. According to respondents,they often use herbicide of gramoxone. https://ejournal.unib.ac.id/agrisep/article/view/566Syngenta ProductConsumers PerceptionConsumer Behavior |
| spellingShingle | Basuki Sigit Priyono Nyayu Neti Arianti Tumbur Masco H. Siahaan ANALISIS PERILAKU KONSUMEN PRODUK SYNGENTA: KASUS DI KECAMATAN KETAHUN KABUPATEN BENGKULU UTARA Jurnal Agrisep Syngenta Product Consumers Perception Consumer Behavior |
| title | ANALISIS PERILAKU KONSUMEN PRODUK SYNGENTA: KASUS DI KECAMATAN KETAHUN KABUPATEN BENGKULU UTARA |
| title_full | ANALISIS PERILAKU KONSUMEN PRODUK SYNGENTA: KASUS DI KECAMATAN KETAHUN KABUPATEN BENGKULU UTARA |
| title_fullStr | ANALISIS PERILAKU KONSUMEN PRODUK SYNGENTA: KASUS DI KECAMATAN KETAHUN KABUPATEN BENGKULU UTARA |
| title_full_unstemmed | ANALISIS PERILAKU KONSUMEN PRODUK SYNGENTA: KASUS DI KECAMATAN KETAHUN KABUPATEN BENGKULU UTARA |
| title_short | ANALISIS PERILAKU KONSUMEN PRODUK SYNGENTA: KASUS DI KECAMATAN KETAHUN KABUPATEN BENGKULU UTARA |
| title_sort | analisis perilaku konsumen produk syngenta kasus di kecamatan ketahun kabupaten bengkulu utara |
| topic | Syngenta Product Consumers Perception Consumer Behavior |
| url | https://ejournal.unib.ac.id/agrisep/article/view/566 |
| work_keys_str_mv | AT basukisigitpriyono analisisperilakukonsumenproduksyngentakasusdikecamatanketahunkabupatenbengkuluutara AT nyayunetiarianti analisisperilakukonsumenproduksyngentakasusdikecamatanketahunkabupatenbengkuluutara AT tumburmascohsiahaan analisisperilakukonsumenproduksyngentakasusdikecamatanketahunkabupatenbengkuluutara |