Narrowcasting of virtual cultural portals: the cases of Barcelona's Botanic Gardens and the Boí valley

This article aims to explain the reasons behind the success of a cultural resource on the internet. It is not always the number of hits that determines this success, instead they need to be used by specialist groups and in the context of cultural dissemination, education and research. The aim in def...

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Bibliographic Details
Main Author: Cèsar Carreras
Format: Article
Language:Catalan
Published: Universitat Oberta de Catalunya 2005-06-01
Series:Digithum
Subjects:
Online Access:http://www.uoc.edu/ojs/index.php/digithum/article/view/541
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author Cèsar Carreras
author_facet Cèsar Carreras
author_sort Cèsar Carreras
collection DOAJ
description This article aims to explain the reasons behind the success of a cultural resource on the internet. It is not always the number of hits that determines this success, instead they need to be used by specialist groups and in the context of cultural dissemination, education and research. The aim in defining the key concepts of cybermetrics, the discipline that studies the quantitative description of the content and communication processes seen on the internet, is to show how the narrowcasting of cultural resources to groups of interest is more important than general broadcast over the internet.
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spelling doaj.art-093697c615624c579e0a09ff3e0a62bc2022-12-21T19:08:19ZcatUniversitat Oberta de CatalunyaDigithum1575-22752005-06-017Narrowcasting of virtual cultural portals: the cases of Barcelona's Botanic Gardens and the Boí valleyCèsar CarrerasThis article aims to explain the reasons behind the success of a cultural resource on the internet. It is not always the number of hits that determines this success, instead they need to be used by specialist groups and in the context of cultural dissemination, education and research. The aim in defining the key concepts of cybermetrics, the discipline that studies the quantitative description of the content and communication processes seen on the internet, is to show how the narrowcasting of cultural resources to groups of interest is more important than general broadcast over the internet.http://www.uoc.edu/ojs/index.php/digithum/article/view/541cibermetríadifusión selectivaportal virtual
spellingShingle Cèsar Carreras
Narrowcasting of virtual cultural portals: the cases of Barcelona's Botanic Gardens and the Boí valley
Digithum
cibermetría
difusión selectiva
portal virtual
title Narrowcasting of virtual cultural portals: the cases of Barcelona's Botanic Gardens and the Boí valley
title_full Narrowcasting of virtual cultural portals: the cases of Barcelona's Botanic Gardens and the Boí valley
title_fullStr Narrowcasting of virtual cultural portals: the cases of Barcelona's Botanic Gardens and the Boí valley
title_full_unstemmed Narrowcasting of virtual cultural portals: the cases of Barcelona's Botanic Gardens and the Boí valley
title_short Narrowcasting of virtual cultural portals: the cases of Barcelona's Botanic Gardens and the Boí valley
title_sort narrowcasting of virtual cultural portals the cases of barcelona s botanic gardens and the boi valley
topic cibermetría
difusión selectiva
portal virtual
url http://www.uoc.edu/ojs/index.php/digithum/article/view/541
work_keys_str_mv AT cesarcarreras narrowcastingofvirtualculturalportalsthecasesofbarcelonasbotanicgardensandtheboivalley