The consumer representation of DNA ancestry testing on YouTube

The consumer representation of DNA ancestry testing on YouTube

The growth of consumer DNA ancestry testing has resulted in questions and critiques being raised in social and research contexts. This study examined individuals discussing their ancestry DNA testing results on YouTube by searching for the two most popular testing companies (23andMe; Ancestry) and t...

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Bibliographic Details
Main Authors: Alessandro R. Marcon, Christen Rachul, Timothy Caulfield
Format: Article
Language:English
Published: Taylor & Francis Group 2021-04-01
Series:New Genetics and Society
Subjects:
dna ancestry testing
youtube
consumers
social media
Online Access:http://dx.doi.org/10.1080/14636778.2020.1799343

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