Understanding online shopping adoption: The unified theory of acceptance and the use of technology with perceived risk in millennial consumers context
Online shopping is growing so rapidly and has attracted millennials in various way. Unfortunately, the discussion regarding the adoption of online shopping in millennial consumers’ context with perceived risk application was still limited. Therefore, the purpose of this study was to investigate the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universitas Islam Malang
2020-03-01
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| Series: | Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen |
| Subjects: | |
| Online Access: | http://riset.unisma.ac.id/index.php/jema/article/view/5050 |
| _version_ | 1818259227269922816 |
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| author | Rian Piarna Ferdi Fathurohman Nunu Nugraha Purnawan |
| author_facet | Rian Piarna Ferdi Fathurohman Nunu Nugraha Purnawan |
| author_sort | Rian Piarna |
| collection | DOAJ |
| description | Online shopping is growing so rapidly and has attracted millennials in various way. Unfortunately, the discussion regarding the adoption of online shopping in millennial consumers’ context with perceived risk application was still limited. Therefore, the purpose of this study was to investigate the effect of performance expectancy, expectation efforts, social influence, facilitation conditions, hedonic motivation, price value, habits, and perceived risks on behavioral intentions and use behavior. This study also discusses the effect of perceived risks on financial risk, performance risk, and privacy risk. This study can be classified as explanatory research with purposive sampling and partial least square as sampling techniques and data analysis. This study was designed to focus on individuals who can be classified as an online shopper with a range of age of 18-35 years old. The results show that the millennial generation is influenced by the social environment and habits in shaping their behavioral intention. Millennial consumers are also proving very concerned about their perceived risk of financial, performance, and privacy issues when doing online shopping. Interestingly, six of the factors studied (performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, price value, and perceived risk) do not have any influence on the intention to use online commerce technology. |
| first_indexed | 2024-12-12T18:12:05Z |
| format | Article |
| id | doaj.art-0939686210974d00a30c1dbfe55654df |
| institution | Directory Open Access Journal |
| issn | 1693-7864 2597-4017 |
| language | English |
| last_indexed | 2024-12-12T18:12:05Z |
| publishDate | 2020-03-01 |
| publisher | Universitas Islam Malang |
| record_format | Article |
| series | Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen |
| spelling | doaj.art-0939686210974d00a30c1dbfe55654df2022-12-22T00:16:21ZengUniversitas Islam MalangJema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen1693-78642597-40172020-03-01171516610.31106/jema.v17i1.50504437Understanding online shopping adoption: The unified theory of acceptance and the use of technology with perceived risk in millennial consumers contextRian Piarna0Ferdi Fathurohman1Nunu Nugraha Purnawan2Department of Information Management, Subang State Polytechnic, SubangDepartment of Agroindustry, Subang State Polytechnic, SubangDepartment of Information Management, Subang State Polytechnic, SubangOnline shopping is growing so rapidly and has attracted millennials in various way. Unfortunately, the discussion regarding the adoption of online shopping in millennial consumers’ context with perceived risk application was still limited. Therefore, the purpose of this study was to investigate the effect of performance expectancy, expectation efforts, social influence, facilitation conditions, hedonic motivation, price value, habits, and perceived risks on behavioral intentions and use behavior. This study also discusses the effect of perceived risks on financial risk, performance risk, and privacy risk. This study can be classified as explanatory research with purposive sampling and partial least square as sampling techniques and data analysis. This study was designed to focus on individuals who can be classified as an online shopper with a range of age of 18-35 years old. The results show that the millennial generation is influenced by the social environment and habits in shaping their behavioral intention. Millennial consumers are also proving very concerned about their perceived risk of financial, performance, and privacy issues when doing online shopping. Interestingly, six of the factors studied (performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, price value, and perceived risk) do not have any influence on the intention to use online commerce technology.http://riset.unisma.ac.id/index.php/jema/article/view/5050utaut 2perceived riskonline shoppingadoptionbehavioral intentionuse behavior |
| spellingShingle | Rian Piarna Ferdi Fathurohman Nunu Nugraha Purnawan Understanding online shopping adoption: The unified theory of acceptance and the use of technology with perceived risk in millennial consumers context Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen utaut 2 perceived risk online shopping adoption behavioral intention use behavior |
| title | Understanding online shopping adoption: The unified theory of acceptance and the use of technology with perceived risk in millennial consumers context |
| title_full | Understanding online shopping adoption: The unified theory of acceptance and the use of technology with perceived risk in millennial consumers context |
| title_fullStr | Understanding online shopping adoption: The unified theory of acceptance and the use of technology with perceived risk in millennial consumers context |
| title_full_unstemmed | Understanding online shopping adoption: The unified theory of acceptance and the use of technology with perceived risk in millennial consumers context |
| title_short | Understanding online shopping adoption: The unified theory of acceptance and the use of technology with perceived risk in millennial consumers context |
| title_sort | understanding online shopping adoption the unified theory of acceptance and the use of technology with perceived risk in millennial consumers context |
| topic | utaut 2 perceived risk online shopping adoption behavioral intention use behavior |
| url | http://riset.unisma.ac.id/index.php/jema/article/view/5050 |
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