Repeated Web Page Visits and the Scanpath Theory: A Recurrent Pattern Detection Approach
This paper investigates the eye movement sequences of users visiting web pages repeatedly. We are interested in potential habituation due to repeated exposure. The scanpath theory posits that every person learns an idiosyncratic gaze sequence on first exposure to a stimulus and re-applies it on subs...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bern Open Publishing
2010-10-01
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| Series: | Journal of Eye Movement Research |
| Subjects: | |
| Online Access: | https://bop.unibe.ch/JEMR/article/view/2305 |
| _version_ | 1819097163149344768 |
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| author | Michael Burmester Marcus Mast |
| author_facet | Michael Burmester Marcus Mast |
| author_sort | Michael Burmester |
| collection | DOAJ |
| description | This paper investigates the eye movement sequences of users visiting web pages repeatedly. We are interested in potential habituation due to repeated exposure. The scanpath theory posits that every person learns an idiosyncratic gaze sequence on first exposure to a stimulus and re-applies it on subsequent exposures. Josephson and Holmes (2002) tested the applicability of this hypothesis to web page revisitation but results were inconclusive. With a recurrent temporal pattern detection technique, we examine additional aspects and expose scanpaths. Results do not suggest direct applicability of the scanpath theory. While repetitive scan patterns occurred and were individually distinctive, their occurrence was variable, there were often several different patterns per person, and patterns were not primarily formed on the first exposure. However, extensive patterning occurred for some participants yet not for others which deserves further study into its determinants. |
| first_indexed | 2024-12-22T00:10:43Z |
| format | Article |
| id | doaj.art-093a1d4b8b8f4c4fbaed6f52a867177d |
| institution | Directory Open Access Journal |
| issn | 1995-8692 |
| language | English |
| last_indexed | 2024-12-22T00:10:43Z |
| publishDate | 2010-10-01 |
| publisher | Bern Open Publishing |
| record_format | Article |
| series | Journal of Eye Movement Research |
| spelling | doaj.art-093a1d4b8b8f4c4fbaed6f52a867177d2022-12-21T18:45:27ZengBern Open PublishingJournal of Eye Movement Research1995-86922010-10-013410.16910/jemr.3.4.5Repeated Web Page Visits and the Scanpath Theory: A Recurrent Pattern Detection ApproachMichael Burmester0Marcus Mast1Stuttgart Media UniversityStuttgart Media UniversityThis paper investigates the eye movement sequences of users visiting web pages repeatedly. We are interested in potential habituation due to repeated exposure. The scanpath theory posits that every person learns an idiosyncratic gaze sequence on first exposure to a stimulus and re-applies it on subsequent exposures. Josephson and Holmes (2002) tested the applicability of this hypothesis to web page revisitation but results were inconclusive. With a recurrent temporal pattern detection technique, we examine additional aspects and expose scanpaths. Results do not suggest direct applicability of the scanpath theory. While repetitive scan patterns occurred and were individually distinctive, their occurrence was variable, there were often several different patterns per person, and patterns were not primarily formed on the first exposure. However, extensive patterning occurred for some participants yet not for others which deserves further study into its determinants.https://bop.unibe.ch/JEMR/article/view/2305web pagesrevisitationeye movementsscanpath theorysequence comparisonT-patterns |
| spellingShingle | Michael Burmester Marcus Mast Repeated Web Page Visits and the Scanpath Theory: A Recurrent Pattern Detection Approach Journal of Eye Movement Research web pages revisitation eye movements scanpath theory sequence comparison T-patterns |
| title | Repeated Web Page Visits and the Scanpath Theory: A Recurrent Pattern Detection Approach |
| title_full | Repeated Web Page Visits and the Scanpath Theory: A Recurrent Pattern Detection Approach |
| title_fullStr | Repeated Web Page Visits and the Scanpath Theory: A Recurrent Pattern Detection Approach |
| title_full_unstemmed | Repeated Web Page Visits and the Scanpath Theory: A Recurrent Pattern Detection Approach |
| title_short | Repeated Web Page Visits and the Scanpath Theory: A Recurrent Pattern Detection Approach |
| title_sort | repeated web page visits and the scanpath theory a recurrent pattern detection approach |
| topic | web pages revisitation eye movements scanpath theory sequence comparison T-patterns |
| url | https://bop.unibe.ch/JEMR/article/view/2305 |
| work_keys_str_mv | AT michaelburmester repeatedwebpagevisitsandthescanpaththeoryarecurrentpatterndetectionapproach AT marcusmast repeatedwebpagevisitsandthescanpaththeoryarecurrentpatterndetectionapproach |