Metadata, communication and understanding in digital marketing communication)
The study of digital marketing communications on the Web is inseparable from the study of the ways metadata with which the web content of these communications is or should be described. This article presents the aspects of digital marketing communication and understanding in the interactive...
| Main Author: | |
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| Format: | Article |
| Language: | Bulgarian |
| Published: |
Sofia University "St. Kliment Ohridski"
2022-10-01
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| Series: | Медии и език |
| Online Access: | http://medialinguistics.com/2022/07/16/metadate-speech-and-understanding/ |
| _version_ | 1827941292690112512 |
|---|---|
| author | Teodora Petkova |
| author_facet | Teodora Petkova |
| author_sort | Teodora Petkova |
| collection | DOAJ |
| description | The study of digital marketing communications on the Web is inseparable from the study of the ways metadata with which the web content of these communications is or should be described. This article presents the aspects of digital marketing communication and understanding in the interactive, interconnected on the levels of text and metadata, hypermedia environment of the Web. The article argues that the texts of digital marketing communications on the Web should be perceived (and created) both as a collective action and together and from the point of view of their function as digital objects |
| first_indexed | 2024-03-13T09:35:04Z |
| format | Article |
| id | doaj.art-0946bca399b3400683106633ebf59f92 |
| institution | Directory Open Access Journal |
| issn | 2535-0587 |
| language | Bulgarian |
| last_indexed | 2024-03-13T09:35:04Z |
| publishDate | 2022-10-01 |
| publisher | Sofia University "St. Kliment Ohridski" |
| record_format | Article |
| series | Медии и език |
| spelling | doaj.art-0946bca399b3400683106633ebf59f922023-05-25T14:27:21ZbulSofia University "St. Kliment Ohridski"Медии и език2535-05872022-10-01112586710.58894/SELF4531Metadata, communication and understanding in digital marketing communication)Teodora Petkova The study of digital marketing communications on the Web is inseparable from the study of the ways metadata with which the web content of these communications is or should be described. This article presents the aspects of digital marketing communication and understanding in the interactive, interconnected on the levels of text and metadata, hypermedia environment of the Web. The article argues that the texts of digital marketing communications on the Web should be perceived (and created) both as a collective action and together and from the point of view of their function as digital objectshttp://medialinguistics.com/2022/07/16/metadate-speech-and-understanding/ |
| spellingShingle | Teodora Petkova Metadata, communication and understanding in digital marketing communication) Медии и език |
| title | Metadata, communication and understanding in digital marketing communication) |
| title_full | Metadata, communication and understanding in digital marketing communication) |
| title_fullStr | Metadata, communication and understanding in digital marketing communication) |
| title_full_unstemmed | Metadata, communication and understanding in digital marketing communication) |
| title_short | Metadata, communication and understanding in digital marketing communication) |
| title_sort | metadata communication and understanding in digital marketing communication |
| url | http://medialinguistics.com/2022/07/16/metadate-speech-and-understanding/ |
| work_keys_str_mv | AT teodorapetkova metadatacommunicationandunderstandingindigitalmarketingcommunication |