Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)
The article is dedicated to the study of brand management of Siberian cities, architectural landscape of Krasnoyarsk city, which, if the strategy of “symbolical” management is correctly chosen, can become the factor of economic development of this territory. The study of architectural heritage is im...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-06-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32099/355549?publisher=http-www-cag-edu-tr-ilhan-ozturk |
| _version_ | 1797905866722115584 |
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| author | Ekaterina A. Sertakova Natalia P. Koptseva Maria A. Kolesnik Natalia M. Libakova Vladimir S. Luzan Natalia A. Sergeeva |
| author_facet | Ekaterina A. Sertakova Natalia P. Koptseva Maria A. Kolesnik Natalia M. Libakova Vladimir S. Luzan Natalia A. Sergeeva |
| author_sort | Ekaterina A. Sertakova |
| collection | DOAJ |
| description | The article is dedicated to the study of brand management of Siberian cities, architectural landscape of Krasnoyarsk city, which, if the strategy of “symbolical” management is correctly chosen, can become the factor of economic development of this territory. The study of architectural heritage is important in city territory development issues investigation. Being historical city, Krasnoyarsk has the possibilities of prospective development in its future. The city can be attractive for the city residents as well as for the tourists and investment capital. However, the current situation is not favorable for that. The globalization processes amplification eliminate distinctions by making most of the Russian cities identical. Today Krasnoyarsk really needs to find its image and to represent the features of its cultural distinctiveness as the competitive advantages. That is, Krasnoyarsk needs to become a brand. |
| first_indexed | 2024-04-10T10:12:02Z |
| format | Article |
| id | doaj.art-0957222c2e4d4067be36b2116a66a48e |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T10:12:02Z |
| publishDate | 2016-06-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-0957222c2e4d4067be36b2116a66a48e2023-02-15T16:22:05ZengEconJournalsInternational Review of Management and Marketing2146-44052016-06-01651851911032Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)Ekaterina A. SertakovaNatalia P. KoptsevaMaria A. KolesnikNatalia M. LibakovaVladimir S. LuzanNatalia A. SergeevaThe article is dedicated to the study of brand management of Siberian cities, architectural landscape of Krasnoyarsk city, which, if the strategy of “symbolical” management is correctly chosen, can become the factor of economic development of this territory. The study of architectural heritage is important in city territory development issues investigation. Being historical city, Krasnoyarsk has the possibilities of prospective development in its future. The city can be attractive for the city residents as well as for the tourists and investment capital. However, the current situation is not favorable for that. The globalization processes amplification eliminate distinctions by making most of the Russian cities identical. Today Krasnoyarsk really needs to find its image and to represent the features of its cultural distinctiveness as the competitive advantages. That is, Krasnoyarsk needs to become a brand.https://dergipark.org.tr/tr/pub/irmm/issue/32099/355549?publisher=http-www-cag-edu-tr-ilhan-ozturkbrand-management symbolic management siberian cities krasnoyarsk |
| spellingShingle | Ekaterina A. Sertakova Natalia P. Koptseva Maria A. Kolesnik Natalia M. Libakova Vladimir S. Luzan Natalia A. Sergeeva Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study) International Review of Management and Marketing brand-management symbolic management siberian cities krasnoyarsk |
| title | Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study) |
| title_full | Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study) |
| title_fullStr | Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study) |
| title_full_unstemmed | Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study) |
| title_short | Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study) |
| title_sort | brand management of siberian cities krasnoyarsk as a case study |
| topic | brand-management symbolic management siberian cities krasnoyarsk |
| url | https://dergipark.org.tr/tr/pub/irmm/issue/32099/355549?publisher=http-www-cag-edu-tr-ilhan-ozturk |
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