Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)
The article is dedicated to the study of brand management of Siberian cities, architectural landscape of Krasnoyarsk city, which, if the strategy of “symbolical” management is correctly chosen, can become the factor of economic development of this territory. The study of architectural heritage is im...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-06-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32099/355549?publisher=http-www-cag-edu-tr-ilhan-ozturk |