Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)

Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)

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The article is dedicated to the study of brand management of Siberian cities, architectural landscape of Krasnoyarsk city, which, if the strategy of “symbolical” management is correctly chosen, can become the factor of economic development of this territory. The study of architectural heritage is im...

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Bibliographic Details
Main Authors: Ekaterina A. Sertakova, Natalia P. Koptseva, Maria A. Kolesnik, Natalia M. Libakova, Vladimir S. Luzan, Natalia A. Sergeeva
Format: Article
Language:English
Published: EconJournals 2016-06-01
Series:International Review of Management and Marketing
Subjects:
brand-management
symbolic management
siberian cities
krasnoyarsk
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32099/355549?publisher=http-www-cag-edu-tr-ilhan-ozturk

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