Impact of a theatre for development communication intervention on knowledge of childhood obesity among women in Nigeria

Background:  Although researchers agree that women are essential in the fight against childhood obesity, very little attempts, from developing countries like Nigeria, have been made to examine how to educate women on childhood obesity prevention. Objective: We attempted to fill this gap by testi...

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Main Author: Michael Nnabundo NWABUZOR
Format: Article
Language:English
Published: Department of Mass Communication, University of Nigeria 2021-06-01
Series:Ianna Journal of Interdisciplinary Studies
Online Access:http://www.iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/53
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author Michael Nnabundo NWABUZOR
author_facet Michael Nnabundo NWABUZOR
author_sort Michael Nnabundo NWABUZOR
collection DOAJ
description Background:  Although researchers agree that women are essential in the fight against childhood obesity, very little attempts, from developing countries like Nigeria, have been made to examine how to educate women on childhood obesity prevention. Objective: We attempted to fill this gap by testing the effectiveness of a theatre for development based communication approach. Method: We carried out a quasi-experiment, exposing the treatment group to a 30 minute recorded drama with members of the community as part of the cast.   Results: We found that rural women who were exposed to recorded drama reported higher knowledge of childhood obesity than their counterparts who were not. Conclusion: Theatre for development is an efficient communication tool for health promotion Unique contribution: The study has provided empirical evidence on how to communicate obesity information to rural women in a less developed country like Nigeria. Key recommendation:  Theatre for  development should be utilized as an instrument for public health education, especially among women. 
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spelling doaj.art-095911a8476d45d193cc9f23e0a7b1b32023-11-09T11:04:24ZengDepartment of Mass Communication, University of NigeriaIanna Journal of Interdisciplinary Studies2735-98832735-98912021-06-0121Impact of a theatre for development communication intervention on knowledge of childhood obesity among women in NigeriaMichael Nnabundo NWABUZOR Background:  Although researchers agree that women are essential in the fight against childhood obesity, very little attempts, from developing countries like Nigeria, have been made to examine how to educate women on childhood obesity prevention. Objective: We attempted to fill this gap by testing the effectiveness of a theatre for development based communication approach. Method: We carried out a quasi-experiment, exposing the treatment group to a 30 minute recorded drama with members of the community as part of the cast.   Results: We found that rural women who were exposed to recorded drama reported higher knowledge of childhood obesity than their counterparts who were not. Conclusion: Theatre for development is an efficient communication tool for health promotion Unique contribution: The study has provided empirical evidence on how to communicate obesity information to rural women in a less developed country like Nigeria. Key recommendation:  Theatre for  development should be utilized as an instrument for public health education, especially among women.  http://www.iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/53
spellingShingle Michael Nnabundo NWABUZOR
Impact of a theatre for development communication intervention on knowledge of childhood obesity among women in Nigeria
Ianna Journal of Interdisciplinary Studies
title Impact of a theatre for development communication intervention on knowledge of childhood obesity among women in Nigeria
title_full Impact of a theatre for development communication intervention on knowledge of childhood obesity among women in Nigeria
title_fullStr Impact of a theatre for development communication intervention on knowledge of childhood obesity among women in Nigeria
title_full_unstemmed Impact of a theatre for development communication intervention on knowledge of childhood obesity among women in Nigeria
title_short Impact of a theatre for development communication intervention on knowledge of childhood obesity among women in Nigeria
title_sort impact of a theatre for development communication intervention on knowledge of childhood obesity among women in nigeria
url http://www.iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/53
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