Counter Hegemony of Cultural Art Innovation against Art in Digital Media

Culture is the most critical thing when driving innovation. This paper aims to discuss the counter-hegemony of Drama Gong against modern entertainment arts today with the dynamics of openness innovation. The research method used is qualitative and uses triangulation analysis. Basic qualitative data...

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Main Authors: I Wayan Sugita, Made Setini, Yahya Anshori
Format: Article
Language:English
Published: Elsevier 2021-06-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:https://www.mdpi.com/2199-8531/7/2/147
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author I Wayan Sugita
Made Setini
Yahya Anshori
author_facet I Wayan Sugita
Made Setini
Yahya Anshori
author_sort I Wayan Sugita
collection DOAJ
description Culture is the most critical thing when driving innovation. This paper aims to discuss the counter-hegemony of Drama Gong against modern entertainment arts today with the dynamics of openness innovation. The research method used is qualitative and uses triangulation analysis. Basic qualitative data were obtained by examining two stories of Drama Gong, namely: (1) Angling Dharma (the 1980s) and (2) Jayaprana (2020). Data were collected through observation, document review, and interviews with artists and art observers of the Drama Gong culture of Bali. Qualitative descriptive analysis was carried out by applying the theory of semiotics and the theory of symbolic interaction. The results showed that to maintain its existence since the 1980s Drama Gong performance art has been revitalized as a form of counter-hegemony to today’s modern entertainment arts. The counter-hegemony concerns three things, namely: (1) the innovation of Drama Gong performance art, (2) the application of new technology to support the packaging and performance of the Drama Gong, and (3) efforts to maintain the function of the Drama Gong as a way to teach Balinese culture.
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spelling doaj.art-0968395f71ea43e5a92e551a5a6e04bb2023-12-02T16:38:08ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312021-06-01714714710.3390/joitmc7020147Counter Hegemony of Cultural Art Innovation against Art in Digital MediaI Wayan Sugita0Made Setini1Yahya Anshori2Faculty of Dharma Acarya, University Hindu Negeri I Gusti Bagus Sugriwa Denpasar, Bali 80236, IndonesiaFaculty of Economics and Business, Udayana University, Denpasar, Bali 80361, IndonesiaInstitute of Health Science (STIKES) Wira Medika, Bali 80239, IndonesiaCulture is the most critical thing when driving innovation. This paper aims to discuss the counter-hegemony of Drama Gong against modern entertainment arts today with the dynamics of openness innovation. The research method used is qualitative and uses triangulation analysis. Basic qualitative data were obtained by examining two stories of Drama Gong, namely: (1) Angling Dharma (the 1980s) and (2) Jayaprana (2020). Data were collected through observation, document review, and interviews with artists and art observers of the Drama Gong culture of Bali. Qualitative descriptive analysis was carried out by applying the theory of semiotics and the theory of symbolic interaction. The results showed that to maintain its existence since the 1980s Drama Gong performance art has been revitalized as a form of counter-hegemony to today’s modern entertainment arts. The counter-hegemony concerns three things, namely: (1) the innovation of Drama Gong performance art, (2) the application of new technology to support the packaging and performance of the Drama Gong, and (3) efforts to maintain the function of the Drama Gong as a way to teach Balinese culture.https://www.mdpi.com/2199-8531/7/2/147Drama Gonghegemonyentertainmentcultural art innovationdigital media
spellingShingle I Wayan Sugita
Made Setini
Yahya Anshori
Counter Hegemony of Cultural Art Innovation against Art in Digital Media
Journal of Open Innovation: Technology, Market and Complexity
Drama Gong
hegemony
entertainment
cultural art innovation
digital media
title Counter Hegemony of Cultural Art Innovation against Art in Digital Media
title_full Counter Hegemony of Cultural Art Innovation against Art in Digital Media
title_fullStr Counter Hegemony of Cultural Art Innovation against Art in Digital Media
title_full_unstemmed Counter Hegemony of Cultural Art Innovation against Art in Digital Media
title_short Counter Hegemony of Cultural Art Innovation against Art in Digital Media
title_sort counter hegemony of cultural art innovation against art in digital media
topic Drama Gong
hegemony
entertainment
cultural art innovation
digital media
url https://www.mdpi.com/2199-8531/7/2/147
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