THE EFFECT OF SERVICE QUALITY, SERVICE RECOVERY, AND BRAND IMAGE ON RIDERSHIP LOYALTY MEDIATED BY RIDER SATISFACTION (STUDY ON MRT JAKARTA PASSENGERS)

THE EFFECT OF SERVICE QUALITY, SERVICE RECOVERY, AND BRAND IMAGE ON RIDERSHIP LOYALTY MEDIATED BY RIDER SATISFACTION (STUDY ON MRT JAKARTA PASSENGERS)

This study aims to determine the effect of service quality, service recovery, and brand image on ridership loyalty through rider satisfaction among MRT Jakarta users. The analytical technique used in this research was descriptive quantitative analysis with data analysis techniques using SmartPLS sof...

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Bibliographic Details
Main Authors: Muhammad Iqbal Firdaus, Lis Lesmini2, Bayu Izaghi, Bayu Izaghi
Format: Article
Language:English
Published: UiTM Press 2023-04-01
Series:Malaysian Journal of Computing
Subjects:
brand image
ridership loyalty
rider satisfaction
service quality

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