Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula
Abstract Background Global Public Health Days (GPHD) are public health interventions which serve to improve public awareness of specific health conditions. Google Trends is a publicly available tool that allows the user to view the popularity of a searched keyword during a specified time period and...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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SpringerOpen
2021-02-01
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| Series: | Journal of the Egyptian Public Health Association |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s42506-020-00063-w |
| _version_ | 1818434593118748672 |
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| author | Aymane Ajbar Thomas A. Shepherd Michelle Robinson Christian D. Mallen James A. Prior |
| author_facet | Aymane Ajbar Thomas A. Shepherd Michelle Robinson Christian D. Mallen James A. Prior |
| author_sort | Aymane Ajbar |
| collection | DOAJ |
| description | Abstract Background Global Public Health Days (GPHD) are public health interventions which serve to improve public awareness of specific health conditions. Google Trends is a publicly available tool that allows the user to view the popularity of a searched keyword during a specified time period and across a predetermined region. Our objective was to use Google Trends to assess the impact of four GPHD (World Heart Day, World Mental Health Day, World Diabetes Day and World Hypertension Day) on online health information-seeking behaviour (OHISB), 4 weeks before and a week after the GPHD, across six countries of the Arabian Peninsula (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates). Methods Relative Search Volume (RSV) was extracted for the aforementioned countries from 28 days before the GPHD and 7 days afterwards. Statistical analysis, undertaken using joinpoint regression software, showed that GPHD have significant changes for Saudi Arabia (Diabetes, Mental Health and Heart day) and UAE (Mental Health day) but were short-lived with a fall in RSV of up to 80% after peak interest. Conclusion GPHD appears to be effective in some countries while further research is needed to investigate the reason of its limitations. |
| first_indexed | 2024-12-14T16:39:27Z |
| format | Article |
| id | doaj.art-099c2a1bc70b4ffa8dea136d1941f266 |
| institution | Directory Open Access Journal |
| issn | 2090-262X |
| language | English |
| last_indexed | 2024-12-14T16:39:27Z |
| publishDate | 2021-02-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Journal of the Egyptian Public Health Association |
| spelling | doaj.art-099c2a1bc70b4ffa8dea136d1941f2662022-12-21T22:54:21ZengSpringerOpenJournal of the Egyptian Public Health Association2090-262X2021-02-0196111010.1186/s42506-020-00063-wUsing Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian PeninsulaAymane Ajbar0Thomas A. Shepherd1Michelle Robinson2Christian D. Mallen3James A. Prior4Royal College of Surgeons in Ireland, Medical University of BahrainSchool of Primary, Community and Social Care, Keele UniversitySchool of Primary, Community and Social Care, Keele UniversitySchool of Primary, Community and Social Care, Keele UniversitySchool of Primary, Community and Social Care, Keele UniversityAbstract Background Global Public Health Days (GPHD) are public health interventions which serve to improve public awareness of specific health conditions. Google Trends is a publicly available tool that allows the user to view the popularity of a searched keyword during a specified time period and across a predetermined region. Our objective was to use Google Trends to assess the impact of four GPHD (World Heart Day, World Mental Health Day, World Diabetes Day and World Hypertension Day) on online health information-seeking behaviour (OHISB), 4 weeks before and a week after the GPHD, across six countries of the Arabian Peninsula (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates). Methods Relative Search Volume (RSV) was extracted for the aforementioned countries from 28 days before the GPHD and 7 days afterwards. Statistical analysis, undertaken using joinpoint regression software, showed that GPHD have significant changes for Saudi Arabia (Diabetes, Mental Health and Heart day) and UAE (Mental Health day) but were short-lived with a fall in RSV of up to 80% after peak interest. Conclusion GPHD appears to be effective in some countries while further research is needed to investigate the reason of its limitations.https://doi.org/10.1186/s42506-020-00063-wPublic Health CampaignsGoogle TrendsDiabetes mellitusMental healthHeart diseaseHypertension |
| spellingShingle | Aymane Ajbar Thomas A. Shepherd Michelle Robinson Christian D. Mallen James A. Prior Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula Journal of the Egyptian Public Health Association Public Health Campaigns Google Trends Diabetes mellitus Mental health Heart disease Hypertension |
| title | Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula |
| title_full | Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula |
| title_fullStr | Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula |
| title_full_unstemmed | Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula |
| title_short | Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula |
| title_sort | using google trends to assess the impact of global public health days on online health information seeking behaviour in arabian peninsula |
| topic | Public Health Campaigns Google Trends Diabetes mellitus Mental health Heart disease Hypertension |
| url | https://doi.org/10.1186/s42506-020-00063-w |
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