Consumer Preference of Traditional Korean Soy Sauce (<i>Ganjang</i>) and Its Relationship with Sensory Attributes and Physicochemical Properties

This study aimed to investigate the physicochemical characteristics, sensory attributes, and consumer acceptance of the Certification of Quality of Traditional Food (CQT) <i>ganjang</i> samples produced in different provinces of Korea. Wide variations in physicochemical properties were f...

Full description

Bibliographic Details
Main Authors: Yang Soo Byeon, JeongAe Heo, Kwon Park, Young-Wook Chin, Sang-pil Hong, Sang-Dong Lim, Sang Sook Kim
Format: Article
Language:English
Published: MDPI AG 2023-06-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/12/12/2361
_version_ 1797594774101819392
author Yang Soo Byeon
JeongAe Heo
Kwon Park
Young-Wook Chin
Sang-pil Hong
Sang-Dong Lim
Sang Sook Kim
author_facet Yang Soo Byeon
JeongAe Heo
Kwon Park
Young-Wook Chin
Sang-pil Hong
Sang-Dong Lim
Sang Sook Kim
author_sort Yang Soo Byeon
collection DOAJ
description This study aimed to investigate the physicochemical characteristics, sensory attributes, and consumer acceptance of the Certification of Quality of Traditional Food (CQT) <i>ganjang</i> samples produced in different provinces of Korea. Wide variations in physicochemical properties were found among the samples, especially in lipids, total nitrogen, acidity, and reducing sugar. Traditional fermented foods are known to be closely tied to regional features, but the composition and characteristics of CQT <i>ganjangs</i> might be influenced much more by individual <i>ganjang</i> producers than by region. Preference mapping was performed to understand consumer behavior towards <i>ganjang</i>, and most consumers tended to have similar preferences, implying shared a common sensory ideal. The results of the partial least squares regression revealed drivers of liking for <i>ganjang</i> among sensory attributes, free amino acids, and organic acids. Overall, sensory attributes such as sweetness and umami were positively associated with acceptability, while the terms related to fermentation were negatively associated. In addition, amino acids, such as threonine, serine, proline, glutamate, aspartate, and lysine, and organic acids, such as lactate and malate, were positively associated with consumer acceptance. The important implications of the findings of this study for the food industry can be utilized to develop and optimize traditional foods.
first_indexed 2024-03-11T02:28:19Z
format Article
id doaj.art-09a1c5e9985146f7aba8d123917616c7
institution Directory Open Access Journal
issn 2304-8158
language English
last_indexed 2024-03-11T02:28:19Z
publishDate 2023-06-01
publisher MDPI AG
record_format Article
series Foods
spelling doaj.art-09a1c5e9985146f7aba8d123917616c72023-11-18T10:24:38ZengMDPI AGFoods2304-81582023-06-011212236110.3390/foods12122361Consumer Preference of Traditional Korean Soy Sauce (<i>Ganjang</i>) and Its Relationship with Sensory Attributes and Physicochemical PropertiesYang Soo Byeon0JeongAe Heo1Kwon Park2Young-Wook Chin3Sang-pil Hong4Sang-Dong Lim5Sang Sook Kim6Research Group of Food Processing, Korea Food Research Institute, Wanju-gun 55365, Republic of KoreaResearch Group of Food Processing, Korea Food Research Institute, Wanju-gun 55365, Republic of KoreaResearch Group of Food Processing, Korea Food Research Institute, Wanju-gun 55365, Republic of KoreaTraditional Food Research Group, Korea Food Research Institute, Wanju-gun 55365, Republic of KoreaTraditional Food Research Group, Korea Food Research Institute, Wanju-gun 55365, Republic of KoreaTraditional Food Research Group, Korea Food Research Institute, Wanju-gun 55365, Republic of KoreaResearch Group of Food Processing, Korea Food Research Institute, Wanju-gun 55365, Republic of KoreaThis study aimed to investigate the physicochemical characteristics, sensory attributes, and consumer acceptance of the Certification of Quality of Traditional Food (CQT) <i>ganjang</i> samples produced in different provinces of Korea. Wide variations in physicochemical properties were found among the samples, especially in lipids, total nitrogen, acidity, and reducing sugar. Traditional fermented foods are known to be closely tied to regional features, but the composition and characteristics of CQT <i>ganjangs</i> might be influenced much more by individual <i>ganjang</i> producers than by region. Preference mapping was performed to understand consumer behavior towards <i>ganjang</i>, and most consumers tended to have similar preferences, implying shared a common sensory ideal. The results of the partial least squares regression revealed drivers of liking for <i>ganjang</i> among sensory attributes, free amino acids, and organic acids. Overall, sensory attributes such as sweetness and umami were positively associated with acceptability, while the terms related to fermentation were negatively associated. In addition, amino acids, such as threonine, serine, proline, glutamate, aspartate, and lysine, and organic acids, such as lactate and malate, were positively associated with consumer acceptance. The important implications of the findings of this study for the food industry can be utilized to develop and optimize traditional foods.https://www.mdpi.com/2304-8158/12/12/2361<i>ganjang</i>free amino acidsorganic acidspreference mappingconsumer
spellingShingle Yang Soo Byeon
JeongAe Heo
Kwon Park
Young-Wook Chin
Sang-pil Hong
Sang-Dong Lim
Sang Sook Kim
Consumer Preference of Traditional Korean Soy Sauce (<i>Ganjang</i>) and Its Relationship with Sensory Attributes and Physicochemical Properties
Foods
<i>ganjang</i>
free amino acids
organic acids
preference mapping
consumer
title Consumer Preference of Traditional Korean Soy Sauce (<i>Ganjang</i>) and Its Relationship with Sensory Attributes and Physicochemical Properties
title_full Consumer Preference of Traditional Korean Soy Sauce (<i>Ganjang</i>) and Its Relationship with Sensory Attributes and Physicochemical Properties
title_fullStr Consumer Preference of Traditional Korean Soy Sauce (<i>Ganjang</i>) and Its Relationship with Sensory Attributes and Physicochemical Properties
title_full_unstemmed Consumer Preference of Traditional Korean Soy Sauce (<i>Ganjang</i>) and Its Relationship with Sensory Attributes and Physicochemical Properties
title_short Consumer Preference of Traditional Korean Soy Sauce (<i>Ganjang</i>) and Its Relationship with Sensory Attributes and Physicochemical Properties
title_sort consumer preference of traditional korean soy sauce i ganjang i and its relationship with sensory attributes and physicochemical properties
topic <i>ganjang</i>
free amino acids
organic acids
preference mapping
consumer
url https://www.mdpi.com/2304-8158/12/12/2361
work_keys_str_mv AT yangsoobyeon consumerpreferenceoftraditionalkoreansoysauceiganjangianditsrelationshipwithsensoryattributesandphysicochemicalproperties
AT jeongaeheo consumerpreferenceoftraditionalkoreansoysauceiganjangianditsrelationshipwithsensoryattributesandphysicochemicalproperties
AT kwonpark consumerpreferenceoftraditionalkoreansoysauceiganjangianditsrelationshipwithsensoryattributesandphysicochemicalproperties
AT youngwookchin consumerpreferenceoftraditionalkoreansoysauceiganjangianditsrelationshipwithsensoryattributesandphysicochemicalproperties
AT sangpilhong consumerpreferenceoftraditionalkoreansoysauceiganjangianditsrelationshipwithsensoryattributesandphysicochemicalproperties
AT sangdonglim consumerpreferenceoftraditionalkoreansoysauceiganjangianditsrelationshipwithsensoryattributesandphysicochemicalproperties
AT sangsookkim consumerpreferenceoftraditionalkoreansoysauceiganjangianditsrelationshipwithsensoryattributesandphysicochemicalproperties