Utilizing appropriate technology for enhancing production and digital marketing of traditional food through a website
Serayu Larangan Village in Purbalingga has MSMEs in the form of typical food, namely Jenang and Wajik "Jati Rasa". This MSME was founded during the Covid 19 pandemic. This MSME had problems in production and marketing. So far they have only used manual methods both in Jenang production and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Merdeka Malang
2023-08-01
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| Series: | Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jpkm/article/view/11031 |
| _version_ | 1797664516483317760 |
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| author | Muhamad Azrino Gustalika Aditya Wijayanto Riri Irma Suryani |
| author_facet | Muhamad Azrino Gustalika Aditya Wijayanto Riri Irma Suryani |
| author_sort | Muhamad Azrino Gustalika |
| collection | DOAJ |
| description | Serayu Larangan Village in Purbalingga has MSMEs in the form of typical food, namely Jenang and Wajik "Jati Rasa". This MSME was founded during the Covid 19 pandemic. This MSME had problems in production and marketing. So far they have only used manual methods both in Jenang production and in sales. This service aims to help these MSMEs in increasing Jenang production and product marketing. The method used is a prototype for making tools to increase Jenang production and digital marketing to find out how important digital marketing is using a website for MSMEs to increase product marketing. The results achieved in this service are that participants can use automatic Jenang processing machines and coconut presses well and the electricity used is only 1 PS or the equivalent of 735 watts, and by using digital marketing with a website they can increase marketing globally and can be accessed anywhere and make sales effective and efficient from manual to automatic. |
| first_indexed | 2024-03-11T19:30:24Z |
| format | Article |
| id | doaj.art-09cb2785d8de4c53b4f05b911de42d94 |
| institution | Directory Open Access Journal |
| issn | 2721-138X 2548-7159 |
| language | English |
| last_indexed | 2024-03-11T19:30:24Z |
| publishDate | 2023-08-01 |
| publisher | University of Merdeka Malang |
| record_format | Article |
| series | Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang |
| spelling | doaj.art-09cb2785d8de4c53b4f05b911de42d942023-10-06T13:17:05ZengUniversity of Merdeka MalangAbdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang2721-138X2548-71592023-08-018344145110.26905/abdimas.v8i3.110314125Utilizing appropriate technology for enhancing production and digital marketing of traditional food through a websiteMuhamad Azrino Gustalika0Aditya Wijayanto1Riri Irma Suryani2Department of Informatics, Faculty of Informatics, Institut Teknologi Telkom PurwokertoDepartment of Software Engineering, Faculty of Informatics, Institut Teknologi Telkom PurwokertoDepartment of Visual Communication Design, Faculty of Industrial Engineering and Design, Institut Teknologi Telkom PurwokertoSerayu Larangan Village in Purbalingga has MSMEs in the form of typical food, namely Jenang and Wajik "Jati Rasa". This MSME was founded during the Covid 19 pandemic. This MSME had problems in production and marketing. So far they have only used manual methods both in Jenang production and in sales. This service aims to help these MSMEs in increasing Jenang production and product marketing. The method used is a prototype for making tools to increase Jenang production and digital marketing to find out how important digital marketing is using a website for MSMEs to increase product marketing. The results achieved in this service are that participants can use automatic Jenang processing machines and coconut presses well and the electricity used is only 1 PS or the equivalent of 735 watts, and by using digital marketing with a website they can increase marketing globally and can be accessed anywhere and make sales effective and efficient from manual to automatic.https://jurnal.unmer.ac.id/index.php/jpkm/article/view/11031small and medium enterprisemedia equation theoryappropriate tchnologywebsitejenang |
| spellingShingle | Muhamad Azrino Gustalika Aditya Wijayanto Riri Irma Suryani Utilizing appropriate technology for enhancing production and digital marketing of traditional food through a website Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang small and medium enterprise media equation theory appropriate tchnology website jenang |
| title | Utilizing appropriate technology for enhancing production and digital marketing of traditional food through a website |
| title_full | Utilizing appropriate technology for enhancing production and digital marketing of traditional food through a website |
| title_fullStr | Utilizing appropriate technology for enhancing production and digital marketing of traditional food through a website |
| title_full_unstemmed | Utilizing appropriate technology for enhancing production and digital marketing of traditional food through a website |
| title_short | Utilizing appropriate technology for enhancing production and digital marketing of traditional food through a website |
| title_sort | utilizing appropriate technology for enhancing production and digital marketing of traditional food through a website |
| topic | small and medium enterprise media equation theory appropriate tchnology website jenang |
| url | https://jurnal.unmer.ac.id/index.php/jpkm/article/view/11031 |
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