Values, Attitudes and Lifestyles Based Typologies as Predictors for Consumer Impulsiveness
The paper examines the influence of some psychological typologies and demographics on the impulsive behavior of the consumers, trying to analyze if the personality typologies can predict the degree of consumer impulsiveness and proving information regarding the extent of the presence of impulsive co...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2021-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2021/Section%204/19.pdf |
| _version_ | 1818729649938628608 |
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| author | Adriana Manolica Ioana-Tatiana Topciu Teodora Roman |
| author_facet | Adriana Manolica Ioana-Tatiana Topciu Teodora Roman |
| author_sort | Adriana Manolica |
| collection | DOAJ |
| description | The paper examines the influence of some psychological typologies and demographics on the impulsive behavior of the consumers, trying to analyze if the personality typologies can predict the degree of consumer impulsiveness and proving information regarding the extent of the presence of impulsive consumers.
The study was realized using a multiple cluster sampling method, surveying state employees from each domain of activity except for the special services and army, due to the existent information gathering restrictions.
Through the association of a personality type generator questionnaire (VALS survey) with a Likert scale of impulsivity (Puri’s Consumer’s impulsivity scale, 1966), the general hypothesis is that consumer typologies based of Values, Attitudes, Lifestyle and demographic factors predict the consumer impulsiveness. |
| first_indexed | 2024-12-17T22:49:15Z |
| format | Article |
| id | doaj.art-09cb360f37e849e59dbe1196157376dc |
| institution | Directory Open Access Journal |
| issn | 2393-3127 |
| language | English |
| last_indexed | 2024-12-17T22:49:15Z |
| publishDate | 2021-01-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-09cb360f37e849e59dbe1196157376dc2022-12-21T21:29:43ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272021-01-01XXI1582591Values, Attitudes and Lifestyles Based Typologies as Predictors for Consumer ImpulsivenessAdriana Manolica0Ioana-Tatiana Topciu1Teodora Roman2“Alexandru Ioan Cuza” University of Iași“Alexandru Ioan Cuza” University of Iași“Alexandru Ioan Cuza” University of IașiThe paper examines the influence of some psychological typologies and demographics on the impulsive behavior of the consumers, trying to analyze if the personality typologies can predict the degree of consumer impulsiveness and proving information regarding the extent of the presence of impulsive consumers. The study was realized using a multiple cluster sampling method, surveying state employees from each domain of activity except for the special services and army, due to the existent information gathering restrictions. Through the association of a personality type generator questionnaire (VALS survey) with a Likert scale of impulsivity (Puri’s Consumer’s impulsivity scale, 1966), the general hypothesis is that consumer typologies based of Values, Attitudes, Lifestyle and demographic factors predict the consumer impulsiveness.https://stec.univ-ovidius.ro/html/anale/RO/2021/Section%204/19.pdfvals typologyconsumer impulsivenessconsumer prudencehedonic response |
| spellingShingle | Adriana Manolica Ioana-Tatiana Topciu Teodora Roman Values, Attitudes and Lifestyles Based Typologies as Predictors for Consumer Impulsiveness Ovidius University Annals: Economic Sciences Series vals typology consumer impulsiveness consumer prudence hedonic response |
| title | Values, Attitudes and Lifestyles Based Typologies as Predictors for Consumer Impulsiveness |
| title_full | Values, Attitudes and Lifestyles Based Typologies as Predictors for Consumer Impulsiveness |
| title_fullStr | Values, Attitudes and Lifestyles Based Typologies as Predictors for Consumer Impulsiveness |
| title_full_unstemmed | Values, Attitudes and Lifestyles Based Typologies as Predictors for Consumer Impulsiveness |
| title_short | Values, Attitudes and Lifestyles Based Typologies as Predictors for Consumer Impulsiveness |
| title_sort | values attitudes and lifestyles based typologies as predictors for consumer impulsiveness |
| topic | vals typology consumer impulsiveness consumer prudence hedonic response |
| url | https://stec.univ-ovidius.ro/html/anale/RO/2021/Section%204/19.pdf |
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