Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan

One of the main objectives of any organization is to obtain customers and service recipientssatisfaction through providing good quality services. Organizations try to fulfill reasonabledemands and legal requirements of service applicants in different ways. Factors including thespeed and accuracy of...

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Bibliographic Details
Main Authors: Morteza Rezaei Soufi, Farzad Zivyar, Reza Abbasi Bakhtiyari
Format: Article
Language:fas
Published: University of Isfahan 2013-01-01
Series:تحقیقات بازار یابی نوین
Subjects:
Online Access:http://uijs.ui.ac.ir/nmrj/browse.php?a_id=723&slc_lang=en&sid=1&ftxt=1
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Summary:One of the main objectives of any organization is to obtain customers and service recipientssatisfaction through providing good quality services. Organizations try to fulfill reasonabledemands and legal requirements of service applicants in different ways. Factors including thespeed and accuracy of performing tasks will contribute in customers’ satisfaction fromprovided services. This research is based on field research. By using the results of fieldresearch, descriptive and inferential analyses were done for responding the researchhypotheses. Statistical population is including the clients of Isfahan Association of PhysicalEducation since 1384 till 1390. Their viewpoints were collected using questionnaire and thesatisfaction indexes were calculated for six consecutive years. Samples were chosenrandomly among men and women. For data analysis and also summarization andclassification of information SPSS software was used. The average of satisfaction index inthe Association of Physical Education was descending during 1385-1390. The average ofsatisfaction index in the Association of Physical Education were equal to 76/25 since the year1384 till the year 1390 that is less than the average of the province satisfaction index in thesame years. Also, the statistics show that the top score of satisfaction indexes is aboutemployees’ behavior toward clients and the lowest score is about equipment and place.
ISSN:2228-7744