Applying Model of Brand Equity in Higher Education Marketing Context
Background: The idea of brands is currently swiftly transferring from the market for goods to the market for services, giving rise to the service brand. Globalisation, the accelerated and increased development of service activities, and more rivalry in the provider’s market have all contributed to t...
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| Format: | Article |
| Language: | English |
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Sciendo
2022-06-01
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| Series: | Business Systems Research |
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| Online Access: | https://doi.org/10.2478/bsrj-2022-0010 |