Pre-Seed, Seed, and Start-Up Business on the Vegetable Seller e-Commerce User in Bali Province

Today, many efforts prepared to improve the scope of the agricultural commodity product marketing segment to make the consumer and farmer could enjoy it properly. One of those effort completed by building an e-Commerce based agricultural trading system. This study aimed to assess the pre-seed, seed...

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Main Authors: Gede Mekse Korri Arisena, I Nyoman Gede Ustriyana, Anak Agung Inten Trisna
Format: Article
Language:Indonesian
Published: Prodi Agribisnis Fakultas Pertanian Universitas Udayana 2020-06-01
Series:Soca: Jurnal Sosial Ekonomi Pertanian
Online Access:https://ojs.unud.ac.id/index.php/soca/article/view/61290
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author Gede Mekse Korri Arisena
I Nyoman Gede Ustriyana
Anak Agung Inten Trisna
author_facet Gede Mekse Korri Arisena
I Nyoman Gede Ustriyana
Anak Agung Inten Trisna
author_sort Gede Mekse Korri Arisena
collection DOAJ
description Today, many efforts prepared to improve the scope of the agricultural commodity product marketing segment to make the consumer and farmer could enjoy it properly. One of those effort completed by building an e-Commerce based agricultural trading system. This study aimed to assess the pre-seed, seed and start-up business on the vegetable seller e-Commerce user in Bali Province. This study done on the e-Commerce platforms: Facebook, Instagram, Tokopedia, and Shopee that used by the vegetable seller e-Commerce user in Bali Province. There were 30 participants involved in this study. Qualitative descriptive analysis with simple data tabulation used to address the study aim. Results showed that the pre-seed business developed due to the owner’s hobby in the agricultural area and environmental factors that drove them to run an agribusiness. On the step of the seed business, the vegetable seller started the business according to their will. Most of the sellers still used social media-based e-commerce with a simple application module. They expect to develop a complete module system to run their e-Commerce based business in the future.
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spelling doaj.art-09eb3f27f5514257b7cc09ccf2fcdd562022-12-22T02:39:12ZindProdi Agribisnis Fakultas Pertanian Universitas UdayanaSoca: Jurnal Sosial Ekonomi Pertanian1411-71772615-66282020-06-0114353154410.24843/SOCA.2020.v14.i03.p1461290Pre-Seed, Seed, and Start-Up Business on the Vegetable Seller e-Commerce User in Bali ProvinceGede Mekse Korri ArisenaI Nyoman Gede UstriyanaAnak Agung Inten TrisnaToday, many efforts prepared to improve the scope of the agricultural commodity product marketing segment to make the consumer and farmer could enjoy it properly. One of those effort completed by building an e-Commerce based agricultural trading system. This study aimed to assess the pre-seed, seed and start-up business on the vegetable seller e-Commerce user in Bali Province. This study done on the e-Commerce platforms: Facebook, Instagram, Tokopedia, and Shopee that used by the vegetable seller e-Commerce user in Bali Province. There were 30 participants involved in this study. Qualitative descriptive analysis with simple data tabulation used to address the study aim. Results showed that the pre-seed business developed due to the owner’s hobby in the agricultural area and environmental factors that drove them to run an agribusiness. On the step of the seed business, the vegetable seller started the business according to their will. Most of the sellers still used social media-based e-commerce with a simple application module. They expect to develop a complete module system to run their e-Commerce based business in the future.https://ojs.unud.ac.id/index.php/soca/article/view/61290
spellingShingle Gede Mekse Korri Arisena
I Nyoman Gede Ustriyana
Anak Agung Inten Trisna
Pre-Seed, Seed, and Start-Up Business on the Vegetable Seller e-Commerce User in Bali Province
Soca: Jurnal Sosial Ekonomi Pertanian
title Pre-Seed, Seed, and Start-Up Business on the Vegetable Seller e-Commerce User in Bali Province
title_full Pre-Seed, Seed, and Start-Up Business on the Vegetable Seller e-Commerce User in Bali Province
title_fullStr Pre-Seed, Seed, and Start-Up Business on the Vegetable Seller e-Commerce User in Bali Province
title_full_unstemmed Pre-Seed, Seed, and Start-Up Business on the Vegetable Seller e-Commerce User in Bali Province
title_short Pre-Seed, Seed, and Start-Up Business on the Vegetable Seller e-Commerce User in Bali Province
title_sort pre seed seed and start up business on the vegetable seller e commerce user in bali province
url https://ojs.unud.ac.id/index.php/soca/article/view/61290
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AT inyomangedeustriyana preseedseedandstartupbusinessonthevegetablesellerecommerceuserinbaliprovince
AT anakagungintentrisna preseedseedandstartupbusinessonthevegetablesellerecommerceuserinbaliprovince