Analysis of “Justice Online” Mobile Game Based on Creative Communication Management Theory
2023, China’s mobile game market competition is very fierce, and an open world 3D martial arts action MMO mobile game "Justice Online" mobile game was officially launched on 30 June, and quickly stood out in a crowd of hand tour. Based on the creative communication management theory, this...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/05/shsconf_iclcc2024_03005.pdf |
| _version_ | 1797248857867812864 |
|---|---|
| author | Fu Huiyao |
| author_facet | Fu Huiyao |
| author_sort | Fu Huiyao |
| collection | DOAJ |
| description | 2023, China’s mobile game market competition is very fierce, and an open world 3D martial arts action MMO mobile game "Justice Online" mobile game was officially launched on 30 June, and quickly stood out in a crowd of hand tour. Based on the creative communication management theory, this paper analyses the creative communication strategy of "Justice Online" mobile game from the participants of creative communication and the path of realization, and thinks about the inspiration of its success, so as to provide a reference for the game marketing communication. |
| first_indexed | 2024-04-24T20:21:15Z |
| format | Article |
| id | doaj.art-09fa862c224f485bad2e59eab36a58fe |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-04-24T20:21:15Z |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-09fa862c224f485bad2e59eab36a58fe2024-03-22T08:07:32ZengEDP SciencesSHS Web of Conferences2261-24242024-01-011850300510.1051/shsconf/202418503005shsconf_iclcc2024_03005Analysis of “Justice Online” Mobile Game Based on Creative Communication Management TheoryFu Huiyao0School of foreign language, North China Electric Power University2023, China’s mobile game market competition is very fierce, and an open world 3D martial arts action MMO mobile game "Justice Online" mobile game was officially launched on 30 June, and quickly stood out in a crowd of hand tour. Based on the creative communication management theory, this paper analyses the creative communication strategy of "Justice Online" mobile game from the participants of creative communication and the path of realization, and thinks about the inspiration of its success, so as to provide a reference for the game marketing communication.https://www.shs-conferences.org/articles/shsconf/pdf/2024/05/shsconf_iclcc2024_03005.pdf |
| spellingShingle | Fu Huiyao Analysis of “Justice Online” Mobile Game Based on Creative Communication Management Theory SHS Web of Conferences |
| title | Analysis of “Justice Online” Mobile Game Based on Creative Communication Management Theory |
| title_full | Analysis of “Justice Online” Mobile Game Based on Creative Communication Management Theory |
| title_fullStr | Analysis of “Justice Online” Mobile Game Based on Creative Communication Management Theory |
| title_full_unstemmed | Analysis of “Justice Online” Mobile Game Based on Creative Communication Management Theory |
| title_short | Analysis of “Justice Online” Mobile Game Based on Creative Communication Management Theory |
| title_sort | analysis of justice online mobile game based on creative communication management theory |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2024/05/shsconf_iclcc2024_03005.pdf |
| work_keys_str_mv | AT fuhuiyao analysisofjusticeonlinemobilegamebasedoncreativecommunicationmanagementtheory |