EXPLORING THE SATISFACTION OF ECOTOURISM IN PROTECTED NATURAL AREAS
Enhancing the tourists’ visit to protected areas is vital for destinations that have natural and cultural wealth. The objective of this study is to analyze the aspects of satisfaction with ecotourism in three important protected areas. The empirical study was conducted in situ at Morro Mangroves Wil...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2020-05-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-2-2020/gtg.29223-498.pdf |
| _version_ | 1818310640173842432 |
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| author | Mauricio CARVACHE-FRANCO Orly CARVACHE-FRANCO Wilmer CARVACHE-FRANCO |
| author_facet | Mauricio CARVACHE-FRANCO Orly CARVACHE-FRANCO Wilmer CARVACHE-FRANCO |
| author_sort | Mauricio CARVACHE-FRANCO |
| collection | DOAJ |
| description | Enhancing the tourists’ visit to protected areas is vital for destinations that have natural and cultural wealth. The objective of this study is to analyze the aspects of satisfaction with ecotourism in three important protected areas. The empirical study was conducted in situ at Morro Mangroves Wildlife Refuge, Santay Island National Recreation Area and Samanes National Recreation Area in Ecuador. Hence, with the use of quantitative correlational techniques, 382 questionnaires were analyzed. Findings reveal high satisfaction and loyalty in ecotourism. The most valued factors in the satisfaction were the tranquility, conservation of the natural and monumental heritage, the humane treatment received and the access to the infrastructure. In ecotourism, general satisfaction influences the intentions of returning, recommending and expressing positive things about the destination. These findings will contribute to the development of efficient marketing plans in destinations related to ecotourism. |
| first_indexed | 2024-12-13T07:49:16Z |
| format | Article |
| id | doaj.art-0a01e0d63fc04021b2d6dea79e081f4f |
| institution | Directory Open Access Journal |
| issn | 2065-0817 |
| language | English |
| last_indexed | 2024-12-13T07:49:16Z |
| publishDate | 2020-05-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-0a01e0d63fc04021b2d6dea79e081f4f2022-12-21T23:54:44ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172020-05-0129267268310.30892/gtg.29223-498EXPLORING THE SATISFACTION OF ECOTOURISM IN PROTECTED NATURAL AREASMauricio CARVACHE-FRANCO0Orly CARVACHE-FRANCO1Wilmer CARVACHE-FRANCO2Universidad Espíritu Santo-Ecuador, Km 2.5 Vía Samborondón, Samborondón, Ecuador, e-mail: mauricio2714@hotmail.comUniversidad Católica de Santiago de Guayaquil, Facultad de Especialidades Empresariales, Av. Carlos Julio Arosemena Km 1.5, Guayaquil, Ecuador, e-mail: orly.carvache@cu.ucsg.edu.ecESPOL Polytechnic University, Escuela Superior Politécnica del Litoral, ESPOL, Faculty of Social Sciences and Humanities, Campus Gustavo Galindo Km 30.5 Vía Perimetral, P.O. Box 09-01-5863, Guayaquil, Ecuador, e-mail: wcarvach@espol.edu.ecEnhancing the tourists’ visit to protected areas is vital for destinations that have natural and cultural wealth. The objective of this study is to analyze the aspects of satisfaction with ecotourism in three important protected areas. The empirical study was conducted in situ at Morro Mangroves Wildlife Refuge, Santay Island National Recreation Area and Samanes National Recreation Area in Ecuador. Hence, with the use of quantitative correlational techniques, 382 questionnaires were analyzed. Findings reveal high satisfaction and loyalty in ecotourism. The most valued factors in the satisfaction were the tranquility, conservation of the natural and monumental heritage, the humane treatment received and the access to the infrastructure. In ecotourism, general satisfaction influences the intentions of returning, recommending and expressing positive things about the destination. These findings will contribute to the development of efficient marketing plans in destinations related to ecotourism.http://gtg.webhost.uoradea.ro/PDF/GTG-2-2020/gtg.29223-498.pdfecotourismsatisfactionloyaltydemandecuador |
| spellingShingle | Mauricio CARVACHE-FRANCO Orly CARVACHE-FRANCO Wilmer CARVACHE-FRANCO EXPLORING THE SATISFACTION OF ECOTOURISM IN PROTECTED NATURAL AREAS Geo Journal of Tourism and Geosites ecotourism satisfaction loyalty demand ecuador |
| title | EXPLORING THE SATISFACTION OF ECOTOURISM IN PROTECTED NATURAL AREAS |
| title_full | EXPLORING THE SATISFACTION OF ECOTOURISM IN PROTECTED NATURAL AREAS |
| title_fullStr | EXPLORING THE SATISFACTION OF ECOTOURISM IN PROTECTED NATURAL AREAS |
| title_full_unstemmed | EXPLORING THE SATISFACTION OF ECOTOURISM IN PROTECTED NATURAL AREAS |
| title_short | EXPLORING THE SATISFACTION OF ECOTOURISM IN PROTECTED NATURAL AREAS |
| title_sort | exploring the satisfaction of ecotourism in protected natural areas |
| topic | ecotourism satisfaction loyalty demand ecuador |
| url | http://gtg.webhost.uoradea.ro/PDF/GTG-2-2020/gtg.29223-498.pdf |
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