Integrating Text-Mining and Balanced Scorecard Techniques to Investigate the Association between CEO Message of Homepage Words and Financial Status: Emphasis on Hospitals

Integrating Text-Mining and Balanced Scorecard Techniques to Investigate the Association between CEO Message of Homepage Words and Financial Status: Emphasis on Hospitals

(1) Background: The Chief Executive Officer’s (CEO’s) message on a hospital’s homepage on the Internet contains various components, such as the hospital’s future vision, promises to customers, availability of upgraded services and public activities. This statement usually includes non-financial info...

Full description

Bibliographic Details
Main Authors: Hyung Jong Na, Kun Chang Lee, Seong Tae Kim
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Healthcare
Subjects:
homepage words
financial ratio
text mining
balanced scorecard
Online Access:https://www.mdpi.com/2227-9032/9/4/408

Similar Items

Similar Items