MARKETING STRATEGIES DEVELOPMENT APPROACHES FOR MANAGING PATENT PORTFOLIOS

MARKETING STRATEGIES DEVELOPMENT APPROACHES FOR MANAGING PATENT PORTFOLIOS

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In the article an approach for the implementation of innovations is presented, where at the implementation stage a specific approach of use of the results of technological developments and marketing is being developed. The main directions of the strategy at the stage of forming a business idea are s...

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Bibliographic Details
Main Author: R. Tokarev
Format: Article
Language:English
Published: Publishing House of the State University of Management 2017-07-01
Series:Вестник университета
Subjects:
marketing
marketing strategy
patent
patent portfolio
patent strategy
Online Access:https://vestnik.guu.ru/jour/article/view/767

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