Business strategy in Bangladesh—Electric vehicle SWOT-AHP analysis: Case study

Electric vehicle (EV) has made a revolution in the automobile industry. The largest automobile industries are moving toward this. Within the next 5–10 years, the world will shift to EVs. Bangladesh is one of the emerging countries in Asia, so it will have great market potentiality. Bangladesh will h...

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Main Authors: Md. Nazmul Hasan Suman, Fuad Ahmed Chyon, Md. Sazol Ahmmed
Format: Article
Language:English
Published: SAGE Publishing 2020-07-01
Series:International Journal of Engineering Business Management
Online Access:https://doi.org/10.1177/1847979020941487
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author Md. Nazmul Hasan Suman
Fuad Ahmed Chyon
Md. Sazol Ahmmed
author_facet Md. Nazmul Hasan Suman
Fuad Ahmed Chyon
Md. Sazol Ahmmed
author_sort Md. Nazmul Hasan Suman
collection DOAJ
description Electric vehicle (EV) has made a revolution in the automobile industry. The largest automobile industries are moving toward this. Within the next 5–10 years, the world will shift to EVs. Bangladesh is one of the emerging countries in Asia, so it will have great market potentiality. Bangladesh will have a big opportunity for EV business. However, there are some challenges too to introduce a new business model like EV business. In this study, we have tried to analyze the market potentiality and the business strategy in Bangladesh through strengths, weaknesses, opportunities, and threats analysis and analytical hierarchy process to analyze different strategies. These strategies had a feasible solution proved by sensitivity analysis.
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spelling doaj.art-0a158b97c99b4a1982d365d8789cf6a22022-12-21T22:28:52ZengSAGE PublishingInternational Journal of Engineering Business Management1847-97902020-07-011210.1177/1847979020941487Business strategy in Bangladesh—Electric vehicle SWOT-AHP analysis: Case studyMd. Nazmul Hasan SumanFuad Ahmed ChyonMd. Sazol AhmmedElectric vehicle (EV) has made a revolution in the automobile industry. The largest automobile industries are moving toward this. Within the next 5–10 years, the world will shift to EVs. Bangladesh is one of the emerging countries in Asia, so it will have great market potentiality. Bangladesh will have a big opportunity for EV business. However, there are some challenges too to introduce a new business model like EV business. In this study, we have tried to analyze the market potentiality and the business strategy in Bangladesh through strengths, weaknesses, opportunities, and threats analysis and analytical hierarchy process to analyze different strategies. These strategies had a feasible solution proved by sensitivity analysis.https://doi.org/10.1177/1847979020941487
spellingShingle Md. Nazmul Hasan Suman
Fuad Ahmed Chyon
Md. Sazol Ahmmed
Business strategy in Bangladesh—Electric vehicle SWOT-AHP analysis: Case study
International Journal of Engineering Business Management
title Business strategy in Bangladesh—Electric vehicle SWOT-AHP analysis: Case study
title_full Business strategy in Bangladesh—Electric vehicle SWOT-AHP analysis: Case study
title_fullStr Business strategy in Bangladesh—Electric vehicle SWOT-AHP analysis: Case study
title_full_unstemmed Business strategy in Bangladesh—Electric vehicle SWOT-AHP analysis: Case study
title_short Business strategy in Bangladesh—Electric vehicle SWOT-AHP analysis: Case study
title_sort business strategy in bangladesh electric vehicle swot ahp analysis case study
url https://doi.org/10.1177/1847979020941487
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AT mdsazolahmmed businessstrategyinbangladeshelectricvehicleswotahpanalysiscasestudy