Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective
The relationship between perceived risk and behavioral intention (BI) in e-shopping, based on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are considered to have a better predictive ability than age, few e-shopping studies have concentrated on understanding its...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-11-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/16/3/22 |
| _version_ | 1797520724436451328 |
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| author | Raman Amirtha V. J. Sivakumar Yujong Hwang |
| author_facet | Raman Amirtha V. J. Sivakumar Yujong Hwang |
| author_sort | Raman Amirtha |
| collection | DOAJ |
| description | The relationship between perceived risk and behavioral intention (BI) in e-shopping, based on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are considered to have a better predictive ability than age, few e-shopping studies have concentrated on understanding its effects. This study, as a pioneering effort, has divided Indian women based on nine FLC stages and has studied the role of ten dimensions of perceived risk on BI to shop online across each life cycle stage. Results show that different facets of risks had distinct effects on purchase behavior among women belonging to different FLC stages. In effect, this study shows the importance of splitting people based on FLC stages in e-marketing and its value in making marketing decisions. |
| first_indexed | 2024-03-10T08:00:40Z |
| format | Article |
| id | doaj.art-0a15b32ada99473eb6d4be3bfed5eeae |
| institution | Directory Open Access Journal |
| issn | 0718-1876 |
| language | English |
| last_indexed | 2024-03-10T08:00:40Z |
| publishDate | 2020-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Theoretical and Applied Electronic Commerce Research |
| spelling | doaj.art-0a15b32ada99473eb6d4be3bfed5eeae2023-11-22T11:27:59ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762020-11-0116332035510.3390/jtaer16030022Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage PerspectiveRaman Amirtha0V. J. Sivakumar1Yujong Hwang2Department of Management Studies, National Institute of Technology, Trichy 620015, IndiaDepartment of Management Studies, National Institute of Technology, Trichy 620015, IndiaSchool of Accountancy & MIS, DePaul University, Chicago, IL 60604, USAThe relationship between perceived risk and behavioral intention (BI) in e-shopping, based on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are considered to have a better predictive ability than age, few e-shopping studies have concentrated on understanding its effects. This study, as a pioneering effort, has divided Indian women based on nine FLC stages and has studied the role of ten dimensions of perceived risk on BI to shop online across each life cycle stage. Results show that different facets of risks had distinct effects on purchase behavior among women belonging to different FLC stages. In effect, this study shows the importance of splitting people based on FLC stages in e-marketing and its value in making marketing decisions.https://www.mdpi.com/0718-1876/16/3/22online shoppingfamily life cycle (FLC) stagesperceived riskbehavioral intentionIndiawomen |
| spellingShingle | Raman Amirtha V. J. Sivakumar Yujong Hwang Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective Journal of Theoretical and Applied Electronic Commerce Research online shopping family life cycle (FLC) stages perceived risk behavioral intention India women |
| title | Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective |
| title_full | Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective |
| title_fullStr | Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective |
| title_full_unstemmed | Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective |
| title_short | Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective |
| title_sort | influence of perceived risk dimensions on e shopping behavioural intention among women a family life cycle stage perspective |
| topic | online shopping family life cycle (FLC) stages perceived risk behavioral intention India women |
| url | https://www.mdpi.com/0718-1876/16/3/22 |
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