Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers
The article analyses the proliferation of narratives about Covid-19 as an orchestrated political event among female lifestyle influencers on Czech Instagram. As the Covid-19 pandemic turned even the most basic everyday activities into politically loaded questions, the boundaries between lifestyle, d...
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| Format: | Article |
| Language: | English |
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Cogitatio
2022-11-01
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| Series: | Media and Communication |
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| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/5736 |
| _version_ | 1811322267787853824 |
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| author | Marie Heřmanová |
| author_facet | Marie Heřmanová |
| author_sort | Marie Heřmanová |
| collection | DOAJ |
| description | The article analyses the proliferation of narratives about Covid-19 as an orchestrated political event among female lifestyle influencers on Czech Instagram. As the Covid-19 pandemic turned even the most basic everyday activities into politically loaded questions, the boundaries between lifestyle, domestic, and political content posted by influencers became increasingly blurred. The article explores this process of “politicisation of the domestic” with a focus on (a) the gendered character of influencer communities on Instagram, (b) the process of authority building within the newly politicised and gendered spaces, and (c) the post-socialist socio-political context of the Czech Republic that frames current political events by symbolic references to a totalitarian past. Empirically, the article builds on data collected using digital ethnography and ethnographic content analysis of selected Czech female lifestyle influencers’ Instagram profiles. |
| first_indexed | 2024-04-13T13:33:18Z |
| format | Article |
| id | doaj.art-0a2509eef1a04b359e0f30398bd2e3e0 |
| institution | Directory Open Access Journal |
| issn | 2183-2439 |
| language | English |
| last_indexed | 2024-04-13T13:33:18Z |
| publishDate | 2022-11-01 |
| publisher | Cogitatio |
| record_format | Article |
| series | Media and Communication |
| spelling | doaj.art-0a2509eef1a04b359e0f30398bd2e3e02022-12-22T02:44:53ZengCogitatioMedia and Communication2183-24392022-11-0110418019010.17645/mac.v10i4.57362806Politicisation of the Domestic: Populist Narratives About Covid-19 Among InfluencersMarie Heřmanová0Institute of Sociology, Czech Academy of Sciences, Czech RepublicThe article analyses the proliferation of narratives about Covid-19 as an orchestrated political event among female lifestyle influencers on Czech Instagram. As the Covid-19 pandemic turned even the most basic everyday activities into politically loaded questions, the boundaries between lifestyle, domestic, and political content posted by influencers became increasingly blurred. The article explores this process of “politicisation of the domestic” with a focus on (a) the gendered character of influencer communities on Instagram, (b) the process of authority building within the newly politicised and gendered spaces, and (c) the post-socialist socio-political context of the Czech Republic that frames current political events by symbolic references to a totalitarian past. Empirically, the article builds on data collected using digital ethnography and ethnographic content analysis of selected Czech female lifestyle influencers’ Instagram profiles.https://www.cogitatiopress.com/mediaandcommunication/article/view/5736covid-19czech republicinstagrampolitical influencerspopulismsocial media influencers |
| spellingShingle | Marie Heřmanová Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers Media and Communication covid-19 czech republic political influencers populism social media influencers |
| title | Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers |
| title_full | Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers |
| title_fullStr | Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers |
| title_full_unstemmed | Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers |
| title_short | Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers |
| title_sort | politicisation of the domestic populist narratives about covid 19 among influencers |
| topic | covid-19 czech republic political influencers populism social media influencers |
| url | https://www.cogitatiopress.com/mediaandcommunication/article/view/5736 |
| work_keys_str_mv | AT mariehermanova politicisationofthedomesticpopulistnarrativesaboutcovid19amonginfluencers |