Reputation and trust on online labour markets: the reputation economy of Elance

This article examines profile data about 9,593 freelancers from 121 countries active in the Design and Multimedia section of Elance, a major online labour market existing up until 2015. Using statistical analysis, the article evidences that the earnings a contractor obtains from working through Elan...

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Main Authors: Alessandro Gandini, Ivana Pais, Davide Beraldo
Format: Article
Language:English
Published: Pluto Journals 2016-03-01
Series:Work Organisation, Labour and Globalisation
Online Access:https://www.scienceopen.com/hosted-document?doi=10.13169/workorgalaboglob.10.1.0027
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author Alessandro Gandini
Ivana Pais
Davide Beraldo
author_facet Alessandro Gandini
Ivana Pais
Davide Beraldo
author_sort Alessandro Gandini
collection DOAJ
description This article examines profile data about 9,593 freelancers from 121 countries active in the Design and Multimedia section of Elance, a major online labour market existing up until 2015. Using statistical analysis, the article evidences that the earnings a contractor obtains from working through Elance positively correlates with higher reputation scores and suggests that the conception of trust among actors operating on an online labour market resembles that which characterises e-commerce platforms like eBay or Amazon, where trust relations among ‘strangers’ are guaranteed by an algorithmic-based third party that translates feedbacks and rankings into a numerical reputation proxy.
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spelling doaj.art-0a26da79a6cb41d58678dd825e0a0ac72023-05-03T15:53:08ZengPluto JournalsWork Organisation, Labour and Globalisation1745-641X1745-64282016-03-01101274310.13169/workorgalaboglob.10.1.0027Reputation and trust on online labour markets: the reputation economy of ElanceAlessandro GandiniIvana PaisDavide BeraldoThis article examines profile data about 9,593 freelancers from 121 countries active in the Design and Multimedia section of Elance, a major online labour market existing up until 2015. Using statistical analysis, the article evidences that the earnings a contractor obtains from working through Elance positively correlates with higher reputation scores and suggests that the conception of trust among actors operating on an online labour market resembles that which characterises e-commerce platforms like eBay or Amazon, where trust relations among ‘strangers’ are guaranteed by an algorithmic-based third party that translates feedbacks and rankings into a numerical reputation proxy.https://www.scienceopen.com/hosted-document?doi=10.13169/workorgalaboglob.10.1.0027
spellingShingle Alessandro Gandini
Ivana Pais
Davide Beraldo
Reputation and trust on online labour markets: the reputation economy of Elance
Work Organisation, Labour and Globalisation
title Reputation and trust on online labour markets: the reputation economy of Elance
title_full Reputation and trust on online labour markets: the reputation economy of Elance
title_fullStr Reputation and trust on online labour markets: the reputation economy of Elance
title_full_unstemmed Reputation and trust on online labour markets: the reputation economy of Elance
title_short Reputation and trust on online labour markets: the reputation economy of Elance
title_sort reputation and trust on online labour markets the reputation economy of elance
url https://www.scienceopen.com/hosted-document?doi=10.13169/workorgalaboglob.10.1.0027
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AT ivanapais reputationandtrustononlinelabourmarketsthereputationeconomyofelance
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