Changes in Approach to Customer Loyalty
The article discusses an overview of customer loyalty theoretical framework. It presents both, the classic approach to the subject of loyalty as well as the results of its ongoing evolution. This allowed the identification of factors affecting customer loyalty and a statement that the concept of loy...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Economics and Human Sciences in Warsaw
2011-03-01
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| Series: | Contemporary Economics |
| Online Access: | http://ce.vizja.pl/en/download-pdf/id/202 |
| _version_ | 1797641868274565120 |
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| author | Katarzyna Szczepańska Patryk Paweł Gawron |
| author_facet | Katarzyna Szczepańska Patryk Paweł Gawron |
| author_sort | Katarzyna Szczepańska |
| collection | DOAJ |
| description | The article discusses an overview of customer loyalty theoretical framework. It presents both, the classic approach to the subject of loyalty as well as the results of its ongoing evolution. This allowed the identification of factors affecting customer loyalty and a statement that the concept of loyalty can be seen in varying degrees, in terms of criteria other than behavioral. Finding of not enough empirical research on customer loyalty in the long types of market and specific customer groups indicates a cognitive gap. Verification of the classic determinants of customer loyalty authorized to conclude that the profitability of the customer portfolio sets new definition of loyalty, which is related to the concepts of marketing value and value based management. This is supported by associations of loyalty to the management parameters. |
| first_indexed | 2024-03-11T13:51:49Z |
| format | Article |
| id | doaj.art-0a273ea7642d46e8a38bfda9dad5ce2f |
| institution | Directory Open Access Journal |
| issn | 2084-0845 |
| language | English |
| last_indexed | 2024-03-11T13:51:49Z |
| publishDate | 2011-03-01 |
| publisher | University of Economics and Human Sciences in Warsaw |
| record_format | Article |
| series | Contemporary Economics |
| spelling | doaj.art-0a273ea7642d46e8a38bfda9dad5ce2f2023-11-02T08:15:55ZengUniversity of Economics and Human Sciences in WarsawContemporary Economics2084-08452011-03-015119110.5709/ce.1897-9254.5Changes in Approach to Customer LoyaltyKatarzyna SzczepańskaPatryk Paweł GawronThe article discusses an overview of customer loyalty theoretical framework. It presents both, the classic approach to the subject of loyalty as well as the results of its ongoing evolution. This allowed the identification of factors affecting customer loyalty and a statement that the concept of loyalty can be seen in varying degrees, in terms of criteria other than behavioral. Finding of not enough empirical research on customer loyalty in the long types of market and specific customer groups indicates a cognitive gap. Verification of the classic determinants of customer loyalty authorized to conclude that the profitability of the customer portfolio sets new definition of loyalty, which is related to the concepts of marketing value and value based management. This is supported by associations of loyalty to the management parameters.http://ce.vizja.pl/en/download-pdf/id/202 |
| spellingShingle | Katarzyna Szczepańska Patryk Paweł Gawron Changes in Approach to Customer Loyalty Contemporary Economics |
| title | Changes in Approach to Customer Loyalty |
| title_full | Changes in Approach to Customer Loyalty |
| title_fullStr | Changes in Approach to Customer Loyalty |
| title_full_unstemmed | Changes in Approach to Customer Loyalty |
| title_short | Changes in Approach to Customer Loyalty |
| title_sort | changes in approach to customer loyalty |
| url | http://ce.vizja.pl/en/download-pdf/id/202 |
| work_keys_str_mv | AT katarzynaszczepanska changesinapproachtocustomerloyalty AT patrykpawełgawron changesinapproachtocustomerloyalty |