Sensory experience – between the tourist and the marketer
In order to influence the decision making process in tourism, and to keep account with the “tough” competition environment in the current economy, destinations find themselves “fighting” more and more for the attainment of an image as favourable as possible in the mind of the tourist. It is for this...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2014-12-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/1044.pdf
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| _version_ | 1811293806000078848 |
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| author | Mihail-Cristian DIŢOIU Aurelia-Felicia STĂNCIOIU Nicolae TEODORESCU Lucian-Florin ONIŞOR Anamaria-Cătălina RADU |
| author_facet | Mihail-Cristian DIŢOIU Aurelia-Felicia STĂNCIOIU Nicolae TEODORESCU Lucian-Florin ONIŞOR Anamaria-Cătălina RADU |
| author_sort | Mihail-Cristian DIŢOIU |
| collection | DOAJ |
| description | In order to influence the decision making process in tourism, and to keep
account with the “tough” competition environment in the current economy,
destinations find themselves “fighting” more and more for the attainment of an
image as favourable as possible in the mind of the tourist. It is for this reason that
the marketer projects the image identity and develops contact points, so that,
through the application of suitable stimuli, the tourist will have a memorable
sensory experience through the stages of pre-consumption, actual consumption and
post-consumption of the travel product. The purpose of the present article is to
evaluate the sensory experience of the tourist – a possible instrument for reducing
the gap between projection and perception, as well as for imagining the travel
product. |
| first_indexed | 2024-04-13T05:06:59Z |
| format | Article |
| id | doaj.art-0a2bbed3979b44e587f3136ca9659a68 |
| institution | Directory Open Access Journal |
| issn | 1841-8678 1844-0029 |
| language | English |
| last_indexed | 2024-04-13T05:06:59Z |
| publishDate | 2014-12-01 |
| publisher | General Association of Economists from Romania |
| record_format | Article |
| series | Theoretical and Applied Economics |
| spelling | doaj.art-0a2bbed3979b44e587f3136ca9659a682022-12-22T03:01:09ZengGeneral Association of Economists from RomaniaTheoretical and Applied Economics1841-86781844-00292014-12-01XXI12375018418678Sensory experience – between the tourist and the marketerMihail-Cristian DIŢOIU0Aurelia-Felicia STĂNCIOIU1Nicolae TEODORESCU2Lucian-Florin ONIŞOR3Anamaria-Cătălina RADU4 Bucharest University of Economic Studies, Romania Bucharest University of Economic Studies, Romania Bucharest University of Economic Studies, Romania Bucharest University of Economic Studies, Romania Bucharest University of Economic Studies, Romania In order to influence the decision making process in tourism, and to keep account with the “tough” competition environment in the current economy, destinations find themselves “fighting” more and more for the attainment of an image as favourable as possible in the mind of the tourist. It is for this reason that the marketer projects the image identity and develops contact points, so that, through the application of suitable stimuli, the tourist will have a memorable sensory experience through the stages of pre-consumption, actual consumption and post-consumption of the travel product. The purpose of the present article is to evaluate the sensory experience of the tourist – a possible instrument for reducing the gap between projection and perception, as well as for imagining the travel product. http://store.ectap.ro/articole/1044.pdf experiencesensory experiencecontact pointssensory dimensionsdestination |
| spellingShingle | Mihail-Cristian DIŢOIU Aurelia-Felicia STĂNCIOIU Nicolae TEODORESCU Lucian-Florin ONIŞOR Anamaria-Cătălina RADU Sensory experience – between the tourist and the marketer Theoretical and Applied Economics experience sensory experience contact points sensory dimensions destination |
| title | Sensory experience – between the tourist and the marketer |
| title_full | Sensory experience – between the tourist and the marketer |
| title_fullStr | Sensory experience – between the tourist and the marketer |
| title_full_unstemmed | Sensory experience – between the tourist and the marketer |
| title_short | Sensory experience – between the tourist and the marketer |
| title_sort | sensory experience between the tourist and the marketer |
| topic | experience sensory experience contact points sensory dimensions destination |
| url |
http://store.ectap.ro/articole/1044.pdf
|
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