Measuring Technology Acceptance Model to use Metaverse Technology in Egypt

Metaverse technology is an important topic that that interests social media users. Metaverse is a virtual world that allows users to perform any activity that they would not be able to perform in real life, such as working different jobs, traveling to different countries, visiting virtual locations...

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Main Author: lamiaa Mostafa
Format: Article
Language:Arabic
Published: Faculty of Commerce, Port Said University 2022-07-01
Series:Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ
Subjects:
Online Access:https://jsst.journals.ekb.eg/article_241586_a41eb9afb986fcdd0351312521921f47.pdf
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author lamiaa Mostafa
author_facet lamiaa Mostafa
author_sort lamiaa Mostafa
collection DOAJ
description Metaverse technology is an important topic that that interests social media users. Metaverse is a virtual world that allows users to perform any activity that they would not be able to perform in real life, such as working different jobs, traveling to different countries, visiting virtual locations and meeting famous people. This research paper aims to identify the factors affecting Egyptian users of new technologies such as Metaverse. Technology acceptance model (TAM) is used to measure user intention to accept and use a technology. Different versions of TAM were designed by various authors including Extended Technology Acceptance Model (ETAM) and TAM 3.The factors selected in this research paper are Perceived usefulness, Perceived ease of use, Social Influence, Security, Technology availability and Trust. A questionnaire was designed and 661 Facebook users answered said questionnaire. The results demonstrate that Social Influence, Security, Technology Availability and Trust have a positive significant effect on User Intention to Use such technology. On the other hand, Perceived usefulness and Perceived ease of use have a minor impact on User intention.
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spelling doaj.art-0a32ccc427814963b145d180cb04c8b82023-10-24T14:31:33ZaraFaculty of Commerce, Port Said UniversityMaǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ2090-53272682-35432022-07-0123311814210.21608/jsst.2022.130606.1398241586Measuring Technology Acceptance Model to use Metaverse Technology in Egyptlamiaa Mostafa0الاکاديمية العربية للعلوم و التکنولوجيا و النقل البحريMetaverse technology is an important topic that that interests social media users. Metaverse is a virtual world that allows users to perform any activity that they would not be able to perform in real life, such as working different jobs, traveling to different countries, visiting virtual locations and meeting famous people. This research paper aims to identify the factors affecting Egyptian users of new technologies such as Metaverse. Technology acceptance model (TAM) is used to measure user intention to accept and use a technology. Different versions of TAM were designed by various authors including Extended Technology Acceptance Model (ETAM) and TAM 3.The factors selected in this research paper are Perceived usefulness, Perceived ease of use, Social Influence, Security, Technology availability and Trust. A questionnaire was designed and 661 Facebook users answered said questionnaire. The results demonstrate that Social Influence, Security, Technology Availability and Trust have a positive significant effect on User Intention to Use such technology. On the other hand, Perceived usefulness and Perceived ease of use have a minor impact on User intention.https://jsst.journals.ekb.eg/article_241586_a41eb9afb986fcdd0351312521921f47.pdftechnology acceptance modelegypttammetaverse technology
spellingShingle lamiaa Mostafa
Measuring Technology Acceptance Model to use Metaverse Technology in Egypt
Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ
technology acceptance model
egypt
tam
metaverse technology
title Measuring Technology Acceptance Model to use Metaverse Technology in Egypt
title_full Measuring Technology Acceptance Model to use Metaverse Technology in Egypt
title_fullStr Measuring Technology Acceptance Model to use Metaverse Technology in Egypt
title_full_unstemmed Measuring Technology Acceptance Model to use Metaverse Technology in Egypt
title_short Measuring Technology Acceptance Model to use Metaverse Technology in Egypt
title_sort measuring technology acceptance model to use metaverse technology in egypt
topic technology acceptance model
egypt
tam
metaverse technology
url https://jsst.journals.ekb.eg/article_241586_a41eb9afb986fcdd0351312521921f47.pdf
work_keys_str_mv AT lamiaamostafa measuringtechnologyacceptancemodeltousemetaversetechnologyinegypt