Exploring the dynamics of mobile app addiction: the interplay of communication, affective factors, flow, perceived enjoyment, and habit

Abstract The rapid proliferation of mobile apps and their increasing usage have led to growing concerns about potential addiction among users. Previous research has identified several factors that contribute to addiction, including flow, perceived enjoyment, and habit. However, the underlying mechan...

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Main Authors: Hyeon Jo, Eun-Mi Baek
Format: Article
Language:English
Published: BMC 2023-11-01
Series:BMC Psychology
Subjects:
Online Access:https://doi.org/10.1186/s40359-023-01440-8
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author Hyeon Jo
Eun-Mi Baek
author_facet Hyeon Jo
Eun-Mi Baek
author_sort Hyeon Jo
collection DOAJ
description Abstract The rapid proliferation of mobile apps and their increasing usage have led to growing concerns about potential addiction among users. Previous research has identified several factors that contribute to addiction, including flow, perceived enjoyment, and habit. However, the underlying mechanisms and the role of affective factors remain unclear. This study aims to elucidate the key factors that affect mobile app addiction by proposing a theoretical framework incorporating communication, affective factors, flow, perceived enjoyment, and habit. Data were collected from 320 mobile app users through a questionnaire survey. The research employed partial least squares structural equation modeling (PLS-SEM) to analyze the data and test the proposed relationships. The analysis indicates that communication is significantly associated with perceived enjoyment but does not directly affect flow and habit. The research unveils that positive affect significantly influences both flow and perceived enjoyment, but does not influence habit. Negative affect was found to have no significant effect on flow, perceived enjoyment, and habit. The results demonstrate that flow, perceived enjoyment, and habit are significantly related to addiction. The findings reveal that perceived enjoyment has a substantial impact on both flow and habit. These findings offer valuable guidelines for future research and practical implications for developers and policymakers in addressing the challenges associated with mobile app addiction.
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spelling doaj.art-0a5e422b68034ed1a159ce46d9e015382023-11-26T14:36:47ZengBMCBMC Psychology2050-72832023-11-0111111610.1186/s40359-023-01440-8Exploring the dynamics of mobile app addiction: the interplay of communication, affective factors, flow, perceived enjoyment, and habitHyeon Jo0Eun-Mi Baek1HJ Institute of Technology and ManagementDepartment of Preventive Medicine, College of Medicine, Catholic University of KoreaAbstract The rapid proliferation of mobile apps and their increasing usage have led to growing concerns about potential addiction among users. Previous research has identified several factors that contribute to addiction, including flow, perceived enjoyment, and habit. However, the underlying mechanisms and the role of affective factors remain unclear. This study aims to elucidate the key factors that affect mobile app addiction by proposing a theoretical framework incorporating communication, affective factors, flow, perceived enjoyment, and habit. Data were collected from 320 mobile app users through a questionnaire survey. The research employed partial least squares structural equation modeling (PLS-SEM) to analyze the data and test the proposed relationships. The analysis indicates that communication is significantly associated with perceived enjoyment but does not directly affect flow and habit. The research unveils that positive affect significantly influences both flow and perceived enjoyment, but does not influence habit. Negative affect was found to have no significant effect on flow, perceived enjoyment, and habit. The results demonstrate that flow, perceived enjoyment, and habit are significantly related to addiction. The findings reveal that perceived enjoyment has a substantial impact on both flow and habit. These findings offer valuable guidelines for future research and practical implications for developers and policymakers in addressing the challenges associated with mobile app addiction.https://doi.org/10.1186/s40359-023-01440-8Mobile appAddictionCommunicationAffectFlowPerceived enjoyment
spellingShingle Hyeon Jo
Eun-Mi Baek
Exploring the dynamics of mobile app addiction: the interplay of communication, affective factors, flow, perceived enjoyment, and habit
BMC Psychology
Mobile app
Addiction
Communication
Affect
Flow
Perceived enjoyment
title Exploring the dynamics of mobile app addiction: the interplay of communication, affective factors, flow, perceived enjoyment, and habit
title_full Exploring the dynamics of mobile app addiction: the interplay of communication, affective factors, flow, perceived enjoyment, and habit
title_fullStr Exploring the dynamics of mobile app addiction: the interplay of communication, affective factors, flow, perceived enjoyment, and habit
title_full_unstemmed Exploring the dynamics of mobile app addiction: the interplay of communication, affective factors, flow, perceived enjoyment, and habit
title_short Exploring the dynamics of mobile app addiction: the interplay of communication, affective factors, flow, perceived enjoyment, and habit
title_sort exploring the dynamics of mobile app addiction the interplay of communication affective factors flow perceived enjoyment and habit
topic Mobile app
Addiction
Communication
Affect
Flow
Perceived enjoyment
url https://doi.org/10.1186/s40359-023-01440-8
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