What do we visually focus on in a World Heritage Site? A case study in the Historic Centre of Prague

Abstract Since socio-economic development is associated with artificial construction, heritage environments must be protected and renewed while adapting to such development. Many World Heritage Sites’ visual integrity is endangered by new construction. The paper aims to explore people’s visual focus...

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Main Authors: Fangfang Liu, Jian Kang, Yue Wu, Da Yang, Qi Meng
Format: Article
Language:English
Published: Springer Nature 2022-11-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-022-01411-1
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author Fangfang Liu
Jian Kang
Yue Wu
Da Yang
Qi Meng
author_facet Fangfang Liu
Jian Kang
Yue Wu
Da Yang
Qi Meng
author_sort Fangfang Liu
collection DOAJ
description Abstract Since socio-economic development is associated with artificial construction, heritage environments must be protected and renewed while adapting to such development. Many World Heritage Sites’ visual integrity is endangered by new construction. The paper aims to explore people’s visual focus patterns concerning the integrity of heritage to ensure that traditional culture is not endangered by the construction and development of modern life, and to protect Outstanding Universal Values. In this study, visual heatmaps are generated to investigate people’s visual integrity in the Historic Centre of Prague from micro to macro viewpoints using an eye tracker. We found that humans’ perspectives are unobstructed or concentrated, and the view of main attractions is generally maintained by a buffer zone. However, newly constructed high-rise buildings can result in major visual concerns. Therefore, new buildings with large heights and strong contrasting colours should be restricted to World Heritage Sites. Moreover, complex artistic effects (facade midline, domes, mural painting, faces of sculptures) will likely attract people’s attention. In contrast, visual focus is not concentrated on greenery, roofs and floors. Accordingly, greenery could become a flexible space to serve as a background for buildings and landscape nodes. Furthermore, visual focal factors are associated with two significant aspects: people and the environment. Since people and transportation could pose visual concerns, tourism managers should optimise for characteristics such as controlling the density of pedestrian flow and planning parking spaces. The visual patterns identified could be useful for the design, conservation, and management of visual integrity in cultural heritage sites to avoid the spread of artificial constructions within the boundaries of heritage sites, which may lead to their being endangered or delisted.
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spelling doaj.art-0a6748c8b4df486ebd016c741f0204642022-12-22T03:40:04ZengSpringer NatureHumanities & Social Sciences Communications2662-99922022-11-019111610.1057/s41599-022-01411-1What do we visually focus on in a World Heritage Site? A case study in the Historic Centre of PragueFangfang Liu0Jian Kang1Yue Wu2Da Yang3Qi Meng4Heilongjiang Cold Region Architectural Science Key Laboratory, School of Architecture, Harbin Institute of TechnologyInstitute for Environmental Design and Engineering, University College LondonHeilongjiang Cold Region Architectural Science Key Laboratory, School of Architecture, Harbin Institute of TechnologyHeilongjiang Cold Region Architectural Science Key Laboratory, School of Architecture, Harbin Institute of TechnologyHeilongjiang Cold Region Architectural Science Key Laboratory, School of Architecture, Harbin Institute of TechnologyAbstract Since socio-economic development is associated with artificial construction, heritage environments must be protected and renewed while adapting to such development. Many World Heritage Sites’ visual integrity is endangered by new construction. The paper aims to explore people’s visual focus patterns concerning the integrity of heritage to ensure that traditional culture is not endangered by the construction and development of modern life, and to protect Outstanding Universal Values. In this study, visual heatmaps are generated to investigate people’s visual integrity in the Historic Centre of Prague from micro to macro viewpoints using an eye tracker. We found that humans’ perspectives are unobstructed or concentrated, and the view of main attractions is generally maintained by a buffer zone. However, newly constructed high-rise buildings can result in major visual concerns. Therefore, new buildings with large heights and strong contrasting colours should be restricted to World Heritage Sites. Moreover, complex artistic effects (facade midline, domes, mural painting, faces of sculptures) will likely attract people’s attention. In contrast, visual focus is not concentrated on greenery, roofs and floors. Accordingly, greenery could become a flexible space to serve as a background for buildings and landscape nodes. Furthermore, visual focal factors are associated with two significant aspects: people and the environment. Since people and transportation could pose visual concerns, tourism managers should optimise for characteristics such as controlling the density of pedestrian flow and planning parking spaces. The visual patterns identified could be useful for the design, conservation, and management of visual integrity in cultural heritage sites to avoid the spread of artificial constructions within the boundaries of heritage sites, which may lead to their being endangered or delisted.https://doi.org/10.1057/s41599-022-01411-1
spellingShingle Fangfang Liu
Jian Kang
Yue Wu
Da Yang
Qi Meng
What do we visually focus on in a World Heritage Site? A case study in the Historic Centre of Prague
Humanities & Social Sciences Communications
title What do we visually focus on in a World Heritage Site? A case study in the Historic Centre of Prague
title_full What do we visually focus on in a World Heritage Site? A case study in the Historic Centre of Prague
title_fullStr What do we visually focus on in a World Heritage Site? A case study in the Historic Centre of Prague
title_full_unstemmed What do we visually focus on in a World Heritage Site? A case study in the Historic Centre of Prague
title_short What do we visually focus on in a World Heritage Site? A case study in the Historic Centre of Prague
title_sort what do we visually focus on in a world heritage site a case study in the historic centre of prague
url https://doi.org/10.1057/s41599-022-01411-1
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