THE ROLE OF BUSINESS STRATEGY MEDIATES INDUSTRY COMPETITIVE INTENSITY AND RESOURCE AVAILABILITY ON BUSINESS PERFORMANCE

THE ROLE OF BUSINESS STRATEGY MEDIATES INDUSTRY COMPETITIVE INTENSITY AND RESOURCE AVAILABILITY ON BUSINESS PERFORMANCE

The objective of this study was to investigate how business strategy mediates the influence of industry competitive intensity and resource availability on the performance of small and medium enterprises (SMEs), particularly endek handicrafts in Bali. The target population for this study consists of...

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Bibliographic Details
Main Authors: Yasa N.N.K., Sukaatmadja I P.G., Subawa I K., Febrianti A.T., Rahmayanti P.L.D.
Format: Article
Language:English
Published: iVolga Press 2023-08-01
Series:Eurasia: Economics & Business
Subjects:
industry competitive intensity
resource availability
business strategy
business performance
Online Access:http://econeurasia.com/issue-2023-08/article_15.pdf

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