Improving Dairy Plant Procurement in a Competitive Dairy Market of Primorsky Krai

The article substantiates that the key element influencing the volume and structure of production of milk with specific fat content is well-organized dairy plant procurement. Its effectiveness depends on the principles of combining certain factors that determine the specificity of the regional dair...

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Main Authors: Irina Vasilevna Koval, Oksana Yuryevna Vinichuk, Svetlana Evgenievna Savostina
Format: Article
Language:English
Published: EconJournals 2016-08-01
Series:International Review of Management and Marketing
Online Access:http://mail.econjournals.com/index.php/irmm/article/view/2728
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author Irina Vasilevna Koval
Oksana Yuryevna Vinichuk
Svetlana Evgenievna Savostina
author_facet Irina Vasilevna Koval
Oksana Yuryevna Vinichuk
Svetlana Evgenievna Savostina
author_sort Irina Vasilevna Koval
collection DOAJ
description The article substantiates that the key element influencing the volume and structure of production of milk with specific fat content is well-organized dairy plant procurement. Its effectiveness depends on the principles of combining certain factors that determine the specificity of the regional dairy market. The present study is based on an evaluation of the features of procurement of about 7 dairy plants in Primorsky Krai in order to develop an optimistic scenario for the development of the industry, minimize the costs of enterprises and maximize customer satisfaction. The present paper considers the problems of increasing the competitiveness of dairy products of JSC "Vladivostoksky Dairy Plant" by optimizing procurement. In particular, the needs of the regional market, suppliers of whole milk, as well as methods to optimize the volume of milk procurement taking into account the structure of demand for dairy products in Primorsky Krai and suppliers' ability to provide the main characteristics of the quality of raw milk are studied. For this purpose, the optimization model for procurement is developed in the study, which allows to flexibly respond to changing requirements of the market taking into account the capabilities of suppliers. The goal of the proposed method is in the application tools, which will allow regional dairy plants to adapt to market demands in terms of quality and fat content of the milk produced. Due to this, the model can be useful for many dairy producers, including the format of both large dairies and small farms. Keywords: milk fat content; optimization model of procurement; dairy market of Primorsky Krai JEL Classifications: Q13, Q18
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spelling doaj.art-0a8377962a69443cafdb4496fc4c07dc2023-02-15T16:20:12ZengEconJournalsInternational Review of Management and Marketing2146-44052016-08-0165SImproving Dairy Plant Procurement in a Competitive Dairy Market of Primorsky KraiIrina Vasilevna KovalOksana Yuryevna VinichukSvetlana Evgenievna Savostina The article substantiates that the key element influencing the volume and structure of production of milk with specific fat content is well-organized dairy plant procurement. Its effectiveness depends on the principles of combining certain factors that determine the specificity of the regional dairy market. The present study is based on an evaluation of the features of procurement of about 7 dairy plants in Primorsky Krai in order to develop an optimistic scenario for the development of the industry, minimize the costs of enterprises and maximize customer satisfaction. The present paper considers the problems of increasing the competitiveness of dairy products of JSC "Vladivostoksky Dairy Plant" by optimizing procurement. In particular, the needs of the regional market, suppliers of whole milk, as well as methods to optimize the volume of milk procurement taking into account the structure of demand for dairy products in Primorsky Krai and suppliers' ability to provide the main characteristics of the quality of raw milk are studied. For this purpose, the optimization model for procurement is developed in the study, which allows to flexibly respond to changing requirements of the market taking into account the capabilities of suppliers. The goal of the proposed method is in the application tools, which will allow regional dairy plants to adapt to market demands in terms of quality and fat content of the milk produced. Due to this, the model can be useful for many dairy producers, including the format of both large dairies and small farms. Keywords: milk fat content; optimization model of procurement; dairy market of Primorsky Krai JEL Classifications: Q13, Q18 http://mail.econjournals.com/index.php/irmm/article/view/2728
spellingShingle Irina Vasilevna Koval
Oksana Yuryevna Vinichuk
Svetlana Evgenievna Savostina
Improving Dairy Plant Procurement in a Competitive Dairy Market of Primorsky Krai
International Review of Management and Marketing
title Improving Dairy Plant Procurement in a Competitive Dairy Market of Primorsky Krai
title_full Improving Dairy Plant Procurement in a Competitive Dairy Market of Primorsky Krai
title_fullStr Improving Dairy Plant Procurement in a Competitive Dairy Market of Primorsky Krai
title_full_unstemmed Improving Dairy Plant Procurement in a Competitive Dairy Market of Primorsky Krai
title_short Improving Dairy Plant Procurement in a Competitive Dairy Market of Primorsky Krai
title_sort improving dairy plant procurement in a competitive dairy market of primorsky krai
url http://mail.econjournals.com/index.php/irmm/article/view/2728
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