Acteurs locaux : quelles pratiques communicationnelles pour une valorisation territoriale ?
Ensuring the attractiveness and competitiveness of a territory requires consultation and collaboration between institutional and non-institutional stakeholders, as well as local populations. Following a diagnosis of the real needs of the population, various territorial intelligence (TI) systems (e.g...
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| Format: | Article |
| Language: | English |
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Université du Québec à Montréal
2016-09-01
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| Series: | Communiquer |
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| Online Access: | https://journals.openedition.org/communiquer/1901 |
| _version_ | 1797222554129137664 |
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| author | Syrine Ben Slymen |
| author_facet | Syrine Ben Slymen |
| author_sort | Syrine Ben Slymen |
| collection | DOAJ |
| description | Ensuring the attractiveness and competitiveness of a territory requires consultation and collaboration between institutional and non-institutional stakeholders, as well as local populations. Following a diagnosis of the real needs of the population, various territorial intelligence (TI) systems (e.g. public communication, participatory approaches) are retained and deployed to achieve this. The evaluation of results is strongly guided by notions of identity, attachment and solidarity expressed by the local population to the region. Our comparative study between Medenine and Nabeul, two regions of Tunisia, allowed an assessment of TI systems selected by managers. A quantitative phase of the study has verified the quality of the measurement scales developed and the relationship between variables, and we observed that an intense feeling of belonging to the region fosters a supportive attitude towards it, regardless of the level of TI deployment. |
| first_indexed | 2024-04-24T13:23:10Z |
| format | Article |
| id | doaj.art-0a86cd96ebf145908ab1fcc1fbb2d20a |
| institution | Directory Open Access Journal |
| issn | 2368-9587 |
| language | English |
| last_indexed | 2024-04-24T13:23:10Z |
| publishDate | 2016-09-01 |
| publisher | Université du Québec à Montréal |
| record_format | Article |
| series | Communiquer |
| spelling | doaj.art-0a86cd96ebf145908ab1fcc1fbb2d20a2024-04-04T09:51:40ZengUniversité du Québec à MontréalCommuniquer2368-95872016-09-0116254910.4000/communiquer.1901Acteurs locaux : quelles pratiques communicationnelles pour une valorisation territoriale ?Syrine Ben SlymenEnsuring the attractiveness and competitiveness of a territory requires consultation and collaboration between institutional and non-institutional stakeholders, as well as local populations. Following a diagnosis of the real needs of the population, various territorial intelligence (TI) systems (e.g. public communication, participatory approaches) are retained and deployed to achieve this. The evaluation of results is strongly guided by notions of identity, attachment and solidarity expressed by the local population to the region. Our comparative study between Medenine and Nabeul, two regions of Tunisia, allowed an assessment of TI systems selected by managers. A quantitative phase of the study has verified the quality of the measurement scales developed and the relationship between variables, and we observed that an intense feeling of belonging to the region fosters a supportive attitude towards it, regardless of the level of TI deployment.https://journals.openedition.org/communiquer/1901public communicationterritorial intelligencesense of belongingeconomic intelligenceknowledge management |
| spellingShingle | Syrine Ben Slymen Acteurs locaux : quelles pratiques communicationnelles pour une valorisation territoriale ? Communiquer public communication territorial intelligence sense of belonging economic intelligence knowledge management |
| title | Acteurs locaux : quelles pratiques communicationnelles pour une valorisation territoriale ? |
| title_full | Acteurs locaux : quelles pratiques communicationnelles pour une valorisation territoriale ? |
| title_fullStr | Acteurs locaux : quelles pratiques communicationnelles pour une valorisation territoriale ? |
| title_full_unstemmed | Acteurs locaux : quelles pratiques communicationnelles pour une valorisation territoriale ? |
| title_short | Acteurs locaux : quelles pratiques communicationnelles pour une valorisation territoriale ? |
| title_sort | acteurs locaux quelles pratiques communicationnelles pour une valorisation territoriale |
| topic | public communication territorial intelligence sense of belonging economic intelligence knowledge management |
| url | https://journals.openedition.org/communiquer/1901 |
| work_keys_str_mv | AT syrinebenslymen acteurslocauxquellespratiquescommunicationnellespourunevalorisationterritoriale |