DEVELOPMENT OF THE STRATEGY OF A BRAND’SENTRANCE TO NEW MARKETS
The paper addresses the «Lingva-Terra» Foreign Language Center and develops of the strategy of its enterance to new markets. To achieve this aim, the Center’s activity was analyzed, as well as the existing strategies of enterance to new markets. Some recomedtations for developing a marketing strateg...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2013-11-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/949 |
| Summary: | The paper addresses the «Lingva-Terra» Foreign Language Center and develops of the strategy of its enterance to new markets. To achieve this aim, the Center’s activity was analyzed, as well as the existing strategies of enterance to new markets. Some recomedtations for developing a marketing strategy of the «Lingva-Terra» brand enterance to new markets were elaborated. |
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| ISSN: | 2078-8975 2078-8983 |