| Summary: | The aim of this study is to analyze the changes legal in the institutional environment of the higher education sector in the growth strategies of an Institution of Higher Education. The research is a study of case covering the maintainer CEAMA 1996, changes in law and expansion of private higher education institutions, and from 2000 to 2010 – 10 years of operation of the Institution of Higher Education, the process of change and growth. We used primary data from the people directly related to the environment studied, using a structured interview, which allowed us to understand in depth the theme and scenario investigated, and also secondary data provided by the Institution of Higher Education itself and standards of higher education. The results of the analysis of the relationship between changes in institutional environment of the higher education sector and the growth strategies of the Higher Education Institution CEAMA indicated that there is a relationship of influence, since the environment is composed of rules that determine how Institutions of Higher Education should behave in the environment.
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