The Subversive Role of Verbal Aggression in the Sarcastic Language of Njuz.net

In the last years, Serbia has witnessed coming into being of various media forms that all provide social, political and cultural criticism through acrid comedy, parody and satire. The paper centers on sarcasm as one of the key aggressive rhetorical devices used in the language of popular satirical p...

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Main Author: Jovanka Kalaba
Format: Article
Language:English
Published: University of Zadar 2014-06-01
Series:[sic]
Online Access:http://www.sic-journal.org/ArticleView.aspx?aid=252
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author Jovanka Kalaba
author_facet Jovanka Kalaba
author_sort Jovanka Kalaba
collection DOAJ
description In the last years, Serbia has witnessed coming into being of various media forms that all provide social, political and cultural criticism through acrid comedy, parody and satire. The paper centers on sarcasm as one of the key aggressive rhetorical devices used in the language of popular satirical portal Njuz.net, with an overview of the structural and functional characteristics of sarcasm in contemporary communication. The paper explores how language aggressiveness manages to create an affirmative context in which the domineering structures of the official discourse are undermined by marginalized alternative discourses, as well as how such content, disseminated mainly through social networks and blogs and charged with verbal aggression and intertextual allusiveness stemming from deeper political, historical and social issues, succeeds in providing a narrative of kinship among those who often see it as the last recourse to sanity.Keywords: sarcasm, violence, language, popular culture, Njuz.net
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spelling doaj.art-0aba0d115e4e4fe69f7f6923076e68ef2023-12-23T21:42:23ZengUniversity of Zadar[sic]1847-77552014-06-014210.15291/sic/2.4.lc.3252The Subversive Role of Verbal Aggression in the Sarcastic Language of Njuz.netJovanka KalabaIn the last years, Serbia has witnessed coming into being of various media forms that all provide social, political and cultural criticism through acrid comedy, parody and satire. The paper centers on sarcasm as one of the key aggressive rhetorical devices used in the language of popular satirical portal Njuz.net, with an overview of the structural and functional characteristics of sarcasm in contemporary communication. The paper explores how language aggressiveness manages to create an affirmative context in which the domineering structures of the official discourse are undermined by marginalized alternative discourses, as well as how such content, disseminated mainly through social networks and blogs and charged with verbal aggression and intertextual allusiveness stemming from deeper political, historical and social issues, succeeds in providing a narrative of kinship among those who often see it as the last recourse to sanity.Keywords: sarcasm, violence, language, popular culture, Njuz.nethttp://www.sic-journal.org/ArticleView.aspx?aid=252
spellingShingle Jovanka Kalaba
The Subversive Role of Verbal Aggression in the Sarcastic Language of Njuz.net
[sic]
title The Subversive Role of Verbal Aggression in the Sarcastic Language of Njuz.net
title_full The Subversive Role of Verbal Aggression in the Sarcastic Language of Njuz.net
title_fullStr The Subversive Role of Verbal Aggression in the Sarcastic Language of Njuz.net
title_full_unstemmed The Subversive Role of Verbal Aggression in the Sarcastic Language of Njuz.net
title_short The Subversive Role of Verbal Aggression in the Sarcastic Language of Njuz.net
title_sort subversive role of verbal aggression in the sarcastic language of njuz net
url http://www.sic-journal.org/ArticleView.aspx?aid=252
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