PENGARUH DISCOUNT DAN STORE ATMOSPHERE TERHADAP PERILAKU IMPULSE BUYING (Studi Kasus pada Konsumen Lottemart Wholesale Semarang)
Retail business in Indonesia is growing so rapidly. That matter, which requires the owners of retail outlets must have marketing strategies to survive in competition fairly tight retail businesses, so the company’s purpose which is increasing profits can be achieved. Retailer profits obtained can be...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Business Administration, Diponegoro University
2017-11-01
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| Series: | Jurnal Administrasi Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/16606 |