Product Impulsive Buying on Online Shops

Product Impulsive Buying on Online Shops

Purpose: This research is aimed at assisting academics and business professionals in creating and implementing online marketing strategies to increase sales turnover through consumers' impulsive buying behavior to consider the factors of internet addiction, browsing and hedonistic lifestyles i...

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Bibliographic Details
Main Authors: Yudith Febrianty Lerrick, Melvin Krisdiana Djami Rane, Jofret Umbu Soru Peku Djawang
Format: Article
Language:English
Published: LPPM of Narotama University Surabaya 2023-03-01
Series:IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:
Buying on Online Shops
Online Access:https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2147

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