An Analysis of Strategy Formulation for Halal Hotel Human Resources in Indonesia

The emergence of halal hotel businesses has attracted many scholars’ and practitioners’ attention. However, the halal hotel concept and the required human resources are still not very clear. This study aims to examine the internal and external aspects of halal hotel human resources in Indonesia and...

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Main Authors: Joeliaty Joeliaty, Yudi Ahmad Faisal, Wendra Wendra
Format: Article
Language:English
Published: Taylor & Francis Group 2020-01-01
Series:Cogent Business & Management
Subjects:
Online Access:http://dx.doi.org/10.1080/23311975.2020.1842008
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author Joeliaty Joeliaty
Yudi Ahmad Faisal
Wendra Wendra
author_facet Joeliaty Joeliaty
Yudi Ahmad Faisal
Wendra Wendra
author_sort Joeliaty Joeliaty
collection DOAJ
description The emergence of halal hotel businesses has attracted many scholars’ and practitioners’ attention. However, the halal hotel concept and the required human resources are still not very clear. This study aims to examine the internal and external aspects of halal hotel human resources in Indonesia and propose a proper human resource strategy by using the strategic management standpoint. This study employed a qualitative approach via recorded personal interviews with seven halal hotel managers in Bandung, Indonesia. The data were transcribed and analysed by using content analysis. The finding concludes that the halal hotel business position is in the first quadrant of the internal and external strategy matrix, meaning that the halal hotel is needed to develop a growth or concentration strategy. Consequently, in terms of human resources strategy, the halal hotels need to implement multichannel procurement through regular programs, talent scouting, and campus hiring, conduct staff re-assessment, and increase the brand reputation of the halal hotel. The paper contributes to the emerging research on halal hotel human resources strategy.
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spelling doaj.art-0ae6c24ebcc8424590bf3ad4a9c867362022-12-21T21:52:47ZengTaylor & Francis GroupCogent Business & Management2331-19752020-01-017110.1080/23311975.2020.18420081842008An Analysis of Strategy Formulation for Halal Hotel Human Resources in IndonesiaJoeliaty Joeliaty0Yudi Ahmad Faisal1Wendra Wendra2Faculty of Economics and Business, Universitas Padjadjaran, Jalan Dipati Ukur No 35Faculty of Economics and Business, Universitas Padjadjaran, Jalan Dipati Ukur No 35PPM School of Management, Jalan Menteng Raya No 9The emergence of halal hotel businesses has attracted many scholars’ and practitioners’ attention. However, the halal hotel concept and the required human resources are still not very clear. This study aims to examine the internal and external aspects of halal hotel human resources in Indonesia and propose a proper human resource strategy by using the strategic management standpoint. This study employed a qualitative approach via recorded personal interviews with seven halal hotel managers in Bandung, Indonesia. The data were transcribed and analysed by using content analysis. The finding concludes that the halal hotel business position is in the first quadrant of the internal and external strategy matrix, meaning that the halal hotel is needed to develop a growth or concentration strategy. Consequently, in terms of human resources strategy, the halal hotels need to implement multichannel procurement through regular programs, talent scouting, and campus hiring, conduct staff re-assessment, and increase the brand reputation of the halal hotel. The paper contributes to the emerging research on halal hotel human resources strategy.http://dx.doi.org/10.1080/23311975.2020.1842008halal hotelhuman resourcesstrategic managementstrategy formulationqualitative study
spellingShingle Joeliaty Joeliaty
Yudi Ahmad Faisal
Wendra Wendra
An Analysis of Strategy Formulation for Halal Hotel Human Resources in Indonesia
Cogent Business & Management
halal hotel
human resources
strategic management
strategy formulation
qualitative study
title An Analysis of Strategy Formulation for Halal Hotel Human Resources in Indonesia
title_full An Analysis of Strategy Formulation for Halal Hotel Human Resources in Indonesia
title_fullStr An Analysis of Strategy Formulation for Halal Hotel Human Resources in Indonesia
title_full_unstemmed An Analysis of Strategy Formulation for Halal Hotel Human Resources in Indonesia
title_short An Analysis of Strategy Formulation for Halal Hotel Human Resources in Indonesia
title_sort analysis of strategy formulation for halal hotel human resources in indonesia
topic halal hotel
human resources
strategic management
strategy formulation
qualitative study
url http://dx.doi.org/10.1080/23311975.2020.1842008
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