PERCEPTION OF POLAND'S TOURISM BRAND IN THE OPINION OF STUDENTS IN SELECTED COUNTRIES
The aim of the undertaken research is to determine the knowledge of future specialists in tourism geography, tourist values and the tourist brand of Poland. A research hypothesis was also established according to which, the influence of Europeanization in the Russian-Soviet version, may influence...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2023-11-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2023/gtg.50409-1127.pdf |
| _version_ | 1797340987637366784 |
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| author | Agnieszka BÓGDAŁ-BRZEZIŃSKA Jan A. WENDT Ashfak Ahmad KHAN Rina AGYBETOVA Erim CANTÜRK Kurmanbek NARYNBEK UULU Ryskul Almanbaevna TOKTOROVA |
| author_facet | Agnieszka BÓGDAŁ-BRZEZIŃSKA Jan A. WENDT Ashfak Ahmad KHAN Rina AGYBETOVA Erim CANTÜRK Kurmanbek NARYNBEK UULU Ryskul Almanbaevna TOKTOROVA |
| author_sort | Agnieszka BÓGDAŁ-BRZEZIŃSKA |
| collection | DOAJ |
| description | The aim of the undertaken research is to determine the knowledge of future specialists in tourism geography,
tourist values and the tourist brand of Poland. A research hypothesis was also established according to which, the influence of
Europeanization in the Russian-Soviet version, may influence greater knowledge about Poland. The work uses the classic
method of survey research in the social sciences with the use of a standardized questionnaire. The study involved students of
tourism and geography from universities in Astana (35), Bishkek (32) and Karabük (43). The results of the research allow us
to define the awareness of Poland as a tourist brand as moderately good in Astana, weaker in Bishkek, and poor in Karabük.
The largest number of correct answers concerned the capital of Poland and well-known Poles (Copernicus, John Paul II,
Chopin), and among athletes, footballers (Lewandowski) and ski jumpers (Stoch, Małysz). The fewest correct answers
concerned Poland's tourist attractions. In the perception of the students participating in the study, Poland is one of the
countries of Central Europe that are attractive in terms of tourism. It can also be concluded that the influence of the heritage
of Russian Europeanization on students' knowledge of Europe is still visible. |
| first_indexed | 2024-03-08T10:11:21Z |
| format | Article |
| id | doaj.art-0af3cbddf2d743dd9f8ccec22d233029 |
| institution | Directory Open Access Journal |
| issn | 2065-0817 |
| language | English |
| last_indexed | 2024-03-08T10:11:21Z |
| publishDate | 2023-11-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-0af3cbddf2d743dd9f8ccec22d2330292024-01-29T07:46:22ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172023-11-015041286129210.30892/gtg.50409-1127PERCEPTION OF POLAND'S TOURISM BRAND IN THE OPINION OF STUDENTS IN SELECTED COUNTRIESAgnieszka BÓGDAŁ-BRZEZIŃSKA0Jan A. WENDT1Ashfak Ahmad KHAN2Rina AGYBETOVA3Erim CANTÜRK4Kurmanbek NARYNBEK UULU5Ryskul Almanbaevna TOKTOROVA6University of Warsaw, Faculty of Political Science and International Studies, Warsaw, Poland, e-mail: bogdal@uw.edu.plUniversity of Gdańsk, Faculty of Social Sciences, Institute of Socio-Economic Geography and Spatial Management, Gdańsk, Poland, e-mail: jan.wendt@ug.edu.plKarabük University, Faculty of Letters, Department of Geography, Demir Celik Campus, Karabük, Türkiye, e-mail: aahmadkhan@karabuk.edu.trL.N. Gumilyov Eurasian National University, Economic Faculty, Astana, Republic of Kazakhstan, e-mail: r.agybetova@gmail.comDokuz Eylül University, Institute of Educational Sciences, Department of Turkish and Social Sciences, Geography Teaching Ph.D. Program, İzmir, Türkiye, e-mail: emircanturk@gmail.comKyrgyz National University of J. Balasagyn, Faculty of Geography, Ecology and Tourism, Department of Tourism and Recreational Geography, Bishkek, Kyrgyzstan, email: nkurmanbek@mail.ruKyrgyz National University of J. Balasagyn, Faculty of Geography, Ecology and Tourism, Department of Physical Geography, Bishkek, Kyrgyzstan, e-mail: fget.knu@mail.ruThe aim of the undertaken research is to determine the knowledge of future specialists in tourism geography, tourist values and the tourist brand of Poland. A research hypothesis was also established according to which, the influence of Europeanization in the Russian-Soviet version, may influence greater knowledge about Poland. The work uses the classic method of survey research in the social sciences with the use of a standardized questionnaire. The study involved students of tourism and geography from universities in Astana (35), Bishkek (32) and Karabük (43). The results of the research allow us to define the awareness of Poland as a tourist brand as moderately good in Astana, weaker in Bishkek, and poor in Karabük. The largest number of correct answers concerned the capital of Poland and well-known Poles (Copernicus, John Paul II, Chopin), and among athletes, footballers (Lewandowski) and ski jumpers (Stoch, Małysz). The fewest correct answers concerned Poland's tourist attractions. In the perception of the students participating in the study, Poland is one of the countries of Central Europe that are attractive in terms of tourism. It can also be concluded that the influence of the heritage of Russian Europeanization on students' knowledge of Europe is still visible.https://gtg.webhost.uoradea.ro/PDF/GTG-4-2023/gtg.50409-1127.pdfnation brandingtourist brandtourist valueskazakhstankyrgyzstanpolandtürkiye |
| spellingShingle | Agnieszka BÓGDAŁ-BRZEZIŃSKA Jan A. WENDT Ashfak Ahmad KHAN Rina AGYBETOVA Erim CANTÜRK Kurmanbek NARYNBEK UULU Ryskul Almanbaevna TOKTOROVA PERCEPTION OF POLAND'S TOURISM BRAND IN THE OPINION OF STUDENTS IN SELECTED COUNTRIES Geo Journal of Tourism and Geosites nation branding tourist brand tourist values kazakhstan kyrgyzstan poland türkiye |
| title | PERCEPTION OF POLAND'S TOURISM BRAND IN THE OPINION OF STUDENTS IN SELECTED COUNTRIES |
| title_full | PERCEPTION OF POLAND'S TOURISM BRAND IN THE OPINION OF STUDENTS IN SELECTED COUNTRIES |
| title_fullStr | PERCEPTION OF POLAND'S TOURISM BRAND IN THE OPINION OF STUDENTS IN SELECTED COUNTRIES |
| title_full_unstemmed | PERCEPTION OF POLAND'S TOURISM BRAND IN THE OPINION OF STUDENTS IN SELECTED COUNTRIES |
| title_short | PERCEPTION OF POLAND'S TOURISM BRAND IN THE OPINION OF STUDENTS IN SELECTED COUNTRIES |
| title_sort | perception of poland s tourism brand in the opinion of students in selected countries |
| topic | nation branding tourist brand tourist values kazakhstan kyrgyzstan poland türkiye |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2023/gtg.50409-1127.pdf |
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