The Travel Agency Website – Factor for Business Success
E-commerce is a constant of contemporary life. The online purchase of tourist products is a complex and delicate process, and in this respect, the website has a decisive role. The way the website is designed, the information provided and the functional characteristics can make a difference between a...
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2017-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/RO/2017-2/Section%20IV/4.pdf |
| _version_ | 1819022121443000320 |
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| author | Băltescu Codruța Adina |
| author_facet | Băltescu Codruța Adina |
| author_sort | Băltescu Codruța Adina |
| collection | DOAJ |
| description | E-commerce is a constant of contemporary life. The online purchase of tourist products is a complex and delicate process, and in this respect, the website has a decisive role. The way the website is designed, the information provided and the functional characteristics can make a difference between an ordinary and a successful travel agency. This article provides an analysis of the websites of the best known travel agencies in Brașov County. The evaluation highlight that, in terms of product, non-product and reservation features, the analyzed websites meet the desired characteristics. But as concerning payment, functionality and customer relationship management features, these elements are poorly highlighted. This assessment suggests the preference of travel agencies to address to local inhabitants, thus demonstrating their propensity on the outgoing component of the intermediary activities they carry out. |
| first_indexed | 2024-12-21T04:17:58Z |
| format | Article |
| id | doaj.art-0afc1ac1ba8240a68f7b1dbd69af56b2 |
| institution | Directory Open Access Journal |
| issn | 2393-3127 2393-3127 |
| language | English |
| last_indexed | 2024-12-21T04:17:58Z |
| publishDate | 2017-01-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-0afc1ac1ba8240a68f7b1dbd69af56b22022-12-21T19:16:15ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272393-31272017-01-01XVII2371375The Travel Agency Website – Factor for Business SuccessBăltescu Codruța Adina0“Transilvania” University of BrașovE-commerce is a constant of contemporary life. The online purchase of tourist products is a complex and delicate process, and in this respect, the website has a decisive role. The way the website is designed, the information provided and the functional characteristics can make a difference between an ordinary and a successful travel agency. This article provides an analysis of the websites of the best known travel agencies in Brașov County. The evaluation highlight that, in terms of product, non-product and reservation features, the analyzed websites meet the desired characteristics. But as concerning payment, functionality and customer relationship management features, these elements are poorly highlighted. This assessment suggests the preference of travel agencies to address to local inhabitants, thus demonstrating their propensity on the outgoing component of the intermediary activities they carry out.http://stec.univ-ovidius.ro/html/anale/RO/2017-2/Section%20IV/4.pdftourism websitewebsite evaluationtravel agencye-commerce |
| spellingShingle | Băltescu Codruța Adina The Travel Agency Website – Factor for Business Success Ovidius University Annals: Economic Sciences Series tourism website website evaluation travel agency e-commerce |
| title | The Travel Agency Website – Factor for Business Success |
| title_full | The Travel Agency Website – Factor for Business Success |
| title_fullStr | The Travel Agency Website – Factor for Business Success |
| title_full_unstemmed | The Travel Agency Website – Factor for Business Success |
| title_short | The Travel Agency Website – Factor for Business Success |
| title_sort | travel agency website factor for business success |
| topic | tourism website website evaluation travel agency e-commerce |
| url | http://stec.univ-ovidius.ro/html/anale/RO/2017-2/Section%20IV/4.pdf |
| work_keys_str_mv | AT baltescucodrutaadina thetravelagencywebsitefactorforbusinesssuccess AT baltescucodrutaadina travelagencywebsitefactorforbusinesssuccess |