Analysing the influence of screening ceremony strategy for the major streaming media companies: A case study of Tencent Video
The “screening ceremony” was established since Tencent Video embraced the “pay-on-demand-in-advance service” value-added service on top of the subscription model during the outbreak. This service’s value-added component is fairly straightforward, which causes users’ dissatisfaction and results in th...
| Huvudupphovsmän: | , , |
|---|---|
| Materialtyp: | Artikel |
| Språk: | English |
| Publicerad: |
EDP Sciences
2024-01-01
|
| Serie: | SHS Web of Conferences |
| Länkar: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_04007.pdf |