Voluntary Migration to the Online Channel in the Service Purchase Process - How Close We Are?
The purpose of this article is to analyze the behavior of service buyers in a multi-channel environment. The main research question is: Whether and which consumers generations tend to voluntarily migrate to the e-channel in the process of purchasing services. Author used data from survey based on CA...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2019-11-01
|
| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_62.pdf |