Product innovation in isotonic drinks – expectations of Tri-City University students
The aim of this study was to recognise the expectations of consumers towards isotonic drinks, which was made possible due to the study conducted employing an online survey method. The study group consisted of 162 students. The majority of the consumers surveyed did not consume isotonic drinks, and a...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Gdynia Maritime University
2021-06-01
|
| Series: | Scientific Journal of Gdynia Maritime University |
| Subjects: | |
| Online Access: | https://ojs.umg.edu.pl/index.php/sjgmu/article/view/53 |