THREATS FROM THE WEB AND CYBERSECURITY ISSUES FROM THE PERSPECTIVE OF PUBLIC RELATIONS PROFESSIONALS

This article aims to evaluate the approach of the public relations (PR) industry to cybersecurity-related topics. The article is based on research results conducted by a team under the authors’ supervision. In 2022, we conducted quantitative research using the Computer-Assisted Web Interviewing tech...

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Bibliographic Details
Main Authors: Dariusz TWORZYDŁO, Norbert ŻYCZYŃSKI, Cecília OLEXOVÁ, Przemysław SZUBA
Format: Article
Language:English
Published: Rzeszow University of Technology 2023-12-01
Series:Humanities and Social Sciences
Subjects:
Online Access:https://journals.prz.edu.pl/hss/article/view/1599
Description
Summary:This article aims to evaluate the approach of the public relations (PR) industry to cybersecurity-related topics. The article is based on research results conducted by a team under the authors’ supervision. In 2022, we conducted quantitative research using the Computer-Assisted Web Interviewing technique (CAWI), and its purpose was to acquire knowledge in the field of perception and understanding of the cybersecurity topic by specialists in the public relations industry in Poland. The research results revealed several previously unexplored areas, highlighting gaps in current understanding. This research contributes new insights into the cybersecurity perceptions of PR professionals, enriching the existing body of scientific knowledge.
ISSN:2300-5327
2300-9918